Indonesia to Gain Seven New Marriott Properties Across Bali, Jakarta, Surabaya, Bekasi, Pontianak, and Riau Islands as Brand Expands Asia-Pacific Footprint by End of 2025

Published on March 27, 2025

By the end of 2025, Indonesia will see the addition of seven new Marriott properties across key destinations including Bali, Jakarta, Surabaya, Bekasi, Pontianak, and the Riau Islands. This strategic expansion will significantly enhance Marriott’s footprint in Asia-Pacific, solidifying Indonesia’s position as one of the brand’s most prominent markets. With these new openings, Marriott aims to cater to a diverse range of travelers, from business professionals to leisure seekers, while supporting the country’s growing tourism sector and regional economic development.

Marriott International is expanding its presence in Indonesia with seven new hotel openings scheduled for completion by the end of 2025. The expansion will contribute to the company’s goal of reaching 84 operating hotels in the country by year-end, positioning Indonesia as its second-largest market in the Asia-Pacific region.

The new properties are spread across multiple key destinations, including Bali, Jakarta, Surabaya, Bekasi, Pontianak, and the Riau Islands. These diverse openings aim to elevate the hospitality experience in both leisure and business segments throughout the archipelago.

A Strategic Push Across Indonesia’s Emerging and Established Markets

The planned openings encompass a mix of midscale, lifestyle, and luxury hotel brands, designed to cater to the evolving needs of domestic and international travelers.

Second Quarter 2025 Openings:

1. Four Points by Sheraton Pontianak, East Kalimantan
   • 196 rooms and suites
   • Located in an economic hub of East Kalimantan
2. Fairfield by Marriott Bekasi, West Java
   • 166 rooms
   • Serves the growing business district in Bekasi
3. Fairfield by Marriott Bali Kuta
   • 166 rooms and suites
   • Positioned in one of Bali’s busiest tourism areas
4. The Westin Nirup Island Resort & Spa, Riau Islands
   • 94 guestrooms and suites, 52 private villas
   • Set on Nirup Island, accessible via 40-minute ferry from Singapore or 45-minute ride from Batam

These properties target different segments—from business travelers in Kalimantan and Bekasi to leisure guests in Bali and the exclusive island resort crowd at Nirup Island.

Third Quarter 2025 Openings:

5. Four Points by Sheraton Bekasi, West Java
   • 242 rooms
   • Expands the brand’s reach in the Jakarta metropolitan area
6. Aloft Jakarta Kebon Jeruk
   • 150 rooms
   • Aimed at modern travelers looking for contemporary design and central location

Fourth Quarter 2025 Opening:

7. Aloft Surabaya Pakuwon City
   • 233 rooms
   • Designed for urban professionals and young travelers in Surabaya’s fast-growing area

Strengthening Indonesia’s Global Tourism Competitiveness

Indonesia continues to emerge as a prominent destination for regional and global travelers. The growing number of new hotel openings reflects the increasing demand for high-quality accommodations across the country.

Government efforts to enhance tourism infrastructure and airport access have played a role in encouraging investment and visitation. These include improving transportation routes, expanding ferry services, and increasing air connectivity between major domestic cities and international gateways.

Air Access Boosts Demand Across the Archipelago

The launch of new air routes has led to a measurable increase in travel activity across Indonesia. Enhanced air connectivity, particularly to secondary cities and lesser-known islands, has opened new opportunities for hotel development and tourism-related services.

Recent examples include the launch of flights from Kuala Lumpur to Labuan Bajo and the new service connecting Singapore to Labuan Bajo, which have helped bring in international tourists to this fast-developing destination in the East Nusa Tenggara province.

Such initiatives are part of a broader strategy to diversify Indonesia’s tourism offerings beyond traditional hotspots like Bali, thereby encouraging a more even distribution of visitor arrivals across the archipelago.

A Showcase of Marriott’s Diverse Brand Portfolio in Indonesia

The hotel openings reflect a diverse brand strategy that includes:

• Fairfield by Marriott: A midscale option known for reliability and comfort, perfect for domestic business travelers and budget-conscious tourists.
• Four Points by Sheraton: Combines functionality with design, appealing to business and leisure guests in growing regional markets.
• Aloft Hotels: A lifestyle brand focused on design, music, and vibrant social spaces, catering to younger, tech-savvy travelers.
• The Westin: A premium wellness-focused brand known for resort environments and relaxation-focused experiences.

This brand mix positions Marriott to attract a variety of traveler demographics and preferences—from local business professionals and solo urban explorers to wellness seekers and luxury vacationers.

Looking Ahead: Marriott’s Vision for Indonesia

With a projected total of 84 hotels operating in Indonesia by the end of 2025, Marriott International is solidifying its role as a leading player in the country’s hospitality sector.

Indonesia’s vast landscape, cultural diversity, and growing middle class offer strong growth prospects for the hospitality industry. Major cities such as Jakarta, Surabaya, and Medan continue to see increased demand for accommodations, while emerging destinations like Labuan Bajo and Nirup Island are gaining international attention.

Marriott’s continued expansion aligns with this demand and aims to deliver consistent service quality and global standards while adapting to local contexts.

By the end of 2025, Indonesia will welcome seven new Marriott hotels across Bali, Jakarta, Surabaya, Bekasi, Pontianak, and the Riau Islands, further expanding the brand’s presence in the Asia-Pacific region and strengthening its role in Indonesia’s growing tourism market.

A New Chapter for Marriott and Indonesian Tourism

The upcoming hotel openings mark a significant milestone in Marriott’s ongoing commitment to Indonesia. By launching new properties in a variety of destinations across the country, the brand is not only expanding its physical footprint but also contributing to Indonesia’s broader tourism and economic development goals.

As more international flights are introduced and government efforts to boost tourism intensify, Marriott’s well-timed expansion will likely serve as a catalyst for further growth in Indonesia’s hospitality landscape.

This strategic rollout across business hubs and leisure destinations reflects both confidence in the market and a readiness to meet the needs of a new generation of travelers seeking value, experience, and innovation.