Ireland Triumphs at Travel Weekly Readers’ Choice Awards: A Record 12th Year as ‘Best Destination in Europe’

Published on December 12, 2025

Ireland has once again proven why it remains one of the most beloved travel destinations for American tourists, winning the prestigious ‘Best Destination in Europe’ title at the Travel Weekly Readers’ Choice Awards in New York for the 12th consecutive year. This remarkable achievement highlights Ireland’s enduring charm and appeal, even amidst fierce competition from iconic European destinations like France, Greece, and Italy. As Ireland continues to captivate the hearts of millions, this accolade sets the stage for yet another year of flourishing tourism.

Ireland’s triumph at the Travel Weekly Readers’ Choice Awards, presented in New York on December 12, 2025, solidifies the island’s reputation as the top European destination. Thousands of travel professionals across the United States voted, making this award a significant milestone for Tourism Ireland as it gears up for more promotional efforts in 2026. Let’s take a closer look at the magic that makes Ireland so irresistible to visitors from all over the world.

Why Ireland is Europe’s Top Destination:

• Rich Cultural Heritage: Ireland is known for its deep-rooted cultural traditions, from its ancient castles to vibrant cities like Dublin. Whether you’re exploring historical sites like the Cliffs of Moher or enjoying lively music in traditional pubs, Ireland offers an experience rich in history and culture.
• Breathtaking Natural Beauty: With its rolling green hills, rugged coastlines, and picturesque villages, Ireland’s natural beauty is unparalleled. From the peaceful landscapes of the Irish countryside to the dramatic cliffs of the Wild Atlantic Way, Ireland is a visual feast for the eyes.
• Warm, Welcoming People: The Irish are famous for their hospitality and friendliness. Visitors feel welcomed as they explore the country, enjoying the warmth of the locals, whether it’s a chat in a quaint village pub or a guided tour of the stunning Irish landscape.
• Vibrant Cities and Festivals: Ireland is not only about the countryside; cities like Dublin, Galway, and Cork offer a blend of modern and traditional experiences. Whether you’re visiting a world-class museum, enjoying a pint at a lively bar, or attending one of Ireland’s renowned festivals, there’s something for everyone.

Record-Breaking Tourism in 2024:

Tourism to Ireland reached new heights in 2024, with nearly 1.3 million visitors from the United States alone, contributing to a total revenue of €2 billion. The tourism industry saw an impressive growth of 9% over 2023, with visitors flocking to both the Republic of Ireland and Northern Ireland. This growth is attributed to Ireland’s appeal as a versatile travel destination, offering everything from adventure and culture to relaxation and luxury.

The US market has been one of Ireland’s most important, and as the island prepares for a targeted promotional campaign in 2026, the tourism industry anticipates continued success. Thanks to its award-winning travel campaigns, Ireland’s tourism professionals are eager to continue attracting visitors from the United States and beyond.

Key Attractions in Ireland:

• Dublin: The capital city is home to a thriving arts scene, incredible shopping, and a vibrant nightlife. The historic Trinity College, the Book of Kells, and St. Patrick’s Cathedral are just a few of Dublin’s must-see landmarks.
• The Wild Atlantic Way: Stretching along Ireland’s western coastline, this breathtaking route offers some of the world’s most stunning views. Visitors can enjoy pristine beaches, rugged cliffs, and charming seaside towns.
• The Ring of Kerry: This 179-kilometre scenic drive in County Kerry takes you through dramatic landscapes, picturesque villages, and stunning views of the Atlantic Ocean.
• Galway: Known for its lively arts scene, Galway is a city where creativity flourishes. From the cobbled streets of the Latin Quarter to the vibrant Galway Arts Festival, this coastal city is a cultural gem.
• Northern Ireland: Explore the Giant’s Causeway, a UNESCO World Heritage site, or immerse yourself in the history of Belfast and Derry—two cities that have emerged from troubled pasts into dynamic cultural hubs.

Tourism Partners Drive Ireland’s Success:

Tourism Ireland’s success is thanks to the hard work and collaboration of various partners in both the United States and Ireland. Travel trade partners in the US continue to play a crucial role in promoting Ireland to American holidaymakers, ensuring that the island remains at the forefront of travelers’ minds.

In 2024, Tourism Ireland’s collaborative efforts helped boost Ireland’s reputation as a premier European destination. Thanks to ongoing marketing campaigns and promotions, Ireland continues to expand its influence as a top-choice holiday spot. The upcoming promotional campaigns for 2026 promise to further enhance Ireland’s position as a must-visit destination for tourists.

Looking Ahead: Tourism Ireland’s Future Plans

As Ireland celebrates its 12th consecutive win at the Travel Weekly Readers’ Choice Awards, it is clear that the country’s tourism industry is poised for continued success. With record-breaking tourist numbers and an ever-growing US market, the future is bright for Irish tourism.

Tourism Ireland has already started preparing for 2026, focusing on new ways to reach potential visitors. The organisation’s marketing initiatives will continue to highlight Ireland’s unique attractions, warm hospitality, and diverse offerings. There is no doubt that Ireland will remain a favourite for international travellers, especially those coming from the United States.

Conclusion: Why Ireland Continues to Stand Out

Ireland’s victory at the Travel Weekly Readers’ Choice Awards is more than just an accolade; it’s a testament to the island’s timeless appeal. With its rich history, stunning natural beauty, vibrant culture, and welcoming locals, Ireland is truly one of Europe’s most captivating destinations. Whether you’re a history enthusiast, an adventure seeker, or someone looking to relax in an idyllic setting, Ireland offers a unique travel experience that continues to draw visitors year after year.

If you haven’t yet experienced Ireland’s magic, now is the perfect time to plan your visit. As the island prepares to welcome even more tourists in 2026, there’s never been a better time to discover everything Ireland has to offer.