The ‘Call of the Wild’ international social media campaign was launched yesterday. ‘Call of the Wild’ is a joint initiative between the Department of Transport, Tourism and Sport, Fáilte Ireland and Tourism Ireland which asked local people on the Wild …

A major article highlighting the Wild Atlantic Way features in the July edition of The Sunday Times travel magazine, profiling the western seaboard as a superb driving destination to its 64,000 readers – or potential British holidaymakers for the Wild Atlantic Way.   Tourism Ireland …

300 billboard ads are stressing on the Wild Atlantic Way in all the main roadside and city centre locations all over the UK at this moment. The ad shows images of different locations along the Wild Atlantic Way and the …