Italy tourism experts start new publicity movement

Saturday, April 22, 2023

The tourism experts in Italy haveinitiated a publicitymovement with Venus by Renaissance master Sandro Botticelli as the new tourism ambassador of the country.

This international campaign was launched in Rome. It was inaugurated by Daniela Santanchè, the tourism minister of Italytogether withAntonio Tajani, the deputy premier and foreign minister including sports minister Andrea Abodi and IvanaJelinic,ENIT director.

Known as ‘Open to Meraviglia’, this €9 million promotion will witness Venus making its first appearance on social media in the semblance of a talking virtual influencer, complete with mobile phone.

Venus, or Venere in Italian, will offer Italy’s marvels to the world, from well-knownmilestones and sceneries to art cities and lesserknown destinations.

Italian fare and wine will also grab an important place in this interactive promotion which depicts Venus eating a piece of pizza by the shorelines of Lake Como.

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