ITB China Travel Trends: Unveiling China’s latest tourism demands

Monday, January 22, 2024

ITB China and Trip.com join forces for the 2024/25 Travel Trends Report, offering deep insights into emerging Chinese travel trends and behaviors.

ITB China has joined forces with Trip.com to present the annual Travel Trends Report for 2024/25, delivering valuable insights into emerging trends, Chinese traveler behavior, and opportunities within the thriving tourism market. This comprehensive report will coincide with the trade show event.

ITB China, renowned as the premier B2B exclusive travel trade show dedicated to the Chinese travel market, is set to unveil the ITB China Travel Trends Report (TTR) 2024/25 during ITB China 2024, scheduled from May 27 to May 29, 2024, at the Shanghai World Expo Exhibition & Convention Center. Produced annually by the organizers of ITB China, this report equips global strategists and decision-makers with firsthand insights into the latest developments in the Chinese travel sector, empowering them to align their business strategies with the ever-evolving landscape.

Key takeaways from the report include:

• A comprehensive overview of China’s outbound tourism market in 2023.
• Identification of opportunities and challenges in China’s outbound tourism industry.
• In-depth insights into the most favored destinations, travel themes, products, and shifts in Chinese traveler preferences.
• Strategies for attracting Chinese travelers through enhanced travel experiences and personalized services.
• Analysis of Generation Z’s travel behavior as the driving force behind the future tourism market.
• A thorough examination of the MICE (Meetings, Incentives, Conferences, and Exhibitions) and corporate travel sector in China.
• Trends within the Chinese inbound tourism market.

Trip.com, a leading online travel agency (OTA) with extensive data resources pertaining to China’s travel market, has partnered with ITB China for the TTR 2024/25. They will provide comprehensive data analysis, in-depth insights, and future forecasts based on their wealth of tourism data.

Sun Bo, Chief Marketing Officer of Trip.com Group and Executive Vice President of China Tourism Association, says: “After steady recovery, China’s outbound travel market is poised for rapid growth. By leveraging our platform advantages, Trip.com offers firsthand Chinese market tourism data to overseas destinations and travel suppliers, assisting them in adapting to changes in the Chinese tourism market and enhancing competitiveness. We are pleased to partner with ITB China to provide global industry operators with business inspiration and industry insights through the Travel Trends Report.”

In addition to data from Trip.com, the report draws upon unique and proprietary analysis obtained from buyer surveys conducted by the ITB China Buyers Circle, comprising representatives from various types of Chinese travel companies and agencies. Simultaneously, a series of executive interviews will be conducted with destinations, associations, leading travel agents, emerging industry players, corporate buyers, MICE buyers, and influential opinion leaders, contributing to a comprehensive industry perspective.

Exhibitor registration for ITB China 2024 will close on January 31.

ITB China offers global suppliers an immensely efficient and productive platform featuring personalized matchmaking, extensive networking opportunities, and deep insights from key market players regarding the latest industry trends. Exhibitors are urged to secure their stands by registering before the January 31 deadline to participate in the most dynamic event in the Chinese travel industry. Don’t miss out on this opportunity!

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