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IT&CM China 2024 connects China with global travel trade industry

Tuesday, February 20, 2024

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IT&CM China 2024, managed by CTG MICE Service Company Limited and TTG Asia Media, Singapore’s premier tourism media, is set to take place from 26th to 28th March 2024 at the Shanghai Convention & Exhibition Centre of International Sourcing (SHCEC) in Shanghai, China.

Since its inception in 2007, IT&CM China has risen to prominence as the leading international B2B travel trade event in China for the Meetings, Incentives, Conventions, and Exhibitions (MICE) sector, dedicated to fostering global connections by “Promoting China to the World and the World to China.”

IT&CM China 2024 invites global tourism boards, hotel industry professionals, and destination management companies to join this premier travel trade event from March 26th to 28th at the Shanghai Convention & Exhibition Centre of International Sourcing. As China’s leading international MICE business, education, and networking platform, IT&CM China offers unparalleled opportunities for global and Chinese players to explore business prospects across inbound, outbound, and domestic markets, promoting global tourism connections and showcasing the latest industry innovations and services.

This B2B travel trade event stands as a pivotal marketplace, uniting Chinese and International MICE exhibitors and buyers to explore comprehensive business opportunities across the inbound, outbound, and domestic fronts. IT&CM China showcases a diverse range of exhibitors, including domestic destination pavilions led by provincial and municipal cultural and tourism bureaus, and overseas destination pavilions managed by foreign tourism offices.

 The B2B travel trade exhibition floor is also home to hotels, conference centers, scenic parks, airlines, cruise lines, Destination Management Companies (DMCs), platform companies, and other key players in the tourism sector, encompassing public relations, event planning, entertainment, cultural performance, and technology companies.

The 2024 B2B travel trade event anticipates over 500 buyers, with a significant international presence of at least 150 buyers, over 35% of whom are expected to hail from Europe and the Americas, while the remainder will come from the Asia-Pacific region. The buyers’ composition is strategically divided into MICE industry buyers (65%), association buyers (15%), and corporate buyers (15%), all rigorously screened and qualified by the event organizers and the host committee.

IT&CM China 2024 is geared towards providing an unparalleled platform for B2B travel trade industry professionals to engage in fruitful exchanges, form new partnerships, and delve into the latest trends and opportunities within the global and Chinese MICE market. This B2B travel trade event not only underscores China’s growing influence in the international MICE industry but also serves as a testament to the sector’s resilience and dynamism in facilitating global business connections and cultural exchanges.

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