Wednesday, March 13, 2024
The forthcoming ITE Hong Kong 2024, encompassing both the 38th ITE (Leisure) and the 19th ITE MICE, is poised to host an innovative forum titled “Charting the Digital Path: The Intersection of Technology and Sustainable Tourism.”
This pivotal event, scheduled for June at the esteemed Hong Kong Convention & Exhibition Centre (HKCEC), aims to delve into the synergies between technology and sustainable tourism development. The focus is on exploring how technological advancements can enhance travel experiences while promoting environmental conservation and sustainable practices within the tourism industry.
The integration of technology with sustainable tourism is becoming increasingly vital in the digital age. It not only offers enhanced efficiency and convenience for travelers and the travel trade but also opens avenues for conserving resources, reducing carbon footprints, and promoting local cultures and biodiversity. The forum, organized by Hong Kong Metropolitan University (HKMU) and co-organized by TKS Exhibition Services Ltd., is a testament to the growing emphasis on sustainability in the travel sector, underscored by ITE’s longstanding commitment to promoting sustainable tourism.
Professor Alan Au, Dean of the HKMU Business School, emphasizes the university’s role in advocating the application of knowledge towards corporate sustainability. The collaboration for this forum is expected to foster stronger partnerships across a diverse array of stakeholders, contributing significantly to the sustainability of Hong Kong’s tourism industry. This initiative aligns with HKMU’s 35th anniversary celebrations and its contributions to the city’s economic advancement through various business management programs, including those focusing on sustainable tourism and hospitality management.
The event will feature a comprehensive panel discussion with industry leaders, academics, and professionals from the tourism and hospitality sectors, addressing critical questions regarding the potential of technology to enhance travel experiences, the opportunities it presents, and the challenges it may pose. The forum will provide tangible examples of how technology is driving sustainability in tourism, encouraging an insightful exchange of ideas and experiences.
KS Tong, Managing Director of TKS Exhibition Services Ltd., highlights the novelty of addressing sustainable tourism from a technological perspective at ITE. The anticipation for the forum underscores the relevance and timeliness of integrating technology with sustainability efforts in the tourism sector.
ITE Hong Kong 2024 enjoys robust support from the Ministry of Culture and Tourism of the People’s Republic of China, the Hong Kong Tourism Board, the Macao Government Tourism Office, and various travel and MICE trade associations. The event’s structure, with the initial days dedicated to trade professionals and the latter part open to the public, facilitates a wide-ranging engagement across the spectrum of the tourism industry.
The upcoming forum at ITE Hong Kong 2024 not only promises to shed light on the dynamic intersection of technology and sustainable tourism but also aims to chart a forward-looking path for the industry. With the digital age offering unprecedented opportunities for sustainable development, this forum is poised to catalyze discussions that could shape the future of tourism in Hong Kong and beyond. Registration details and further information will soon be available, inviting a broad audience of tourism professionals, technology providers, academics, media representatives, and educators to engage in this critical dialogue.
Tags: event news, ITE, ITE Hong Kong, ITE Hong KOng Tourism
Sunday, April 28, 2024
Sunday, April 28, 2024
Sunday, April 28, 2024
