Belgium Unites with United States, Mexico and More 50 Nations as Global Tourism Forum Annual Meeting 2026 from 9–10 November Expecting More than 2,000 Delegates

Belgium unites with the United States, Mexico and more than 50 nations as the Global Tourism Forum Annual Meeting 2026 takes place from 9–10 November in Brussels, expecting more than 2,000 delegates. The event will bring together tourism leaders, investors and policymakers to discuss investment, security and international cooperation.
Belgium will host Global Tourism Forum 2026 as tourism leaders from over 50 countries gather in Brussels to discuss investment, security and international cooperation. Scheduled for 9–10 November, the meeting will bring together government representatives, hospitality executives, aviation specialists and investors to explore opportunities for sustainable tourism growth worldwide.
Brussels Prepares to Welcome Global Tourism Forum 2026
Belgium is preparing to host one of the travel industry’s major international leadership gatherings as the Global Tourism Forum Annual Meeting 2026 arrives in Brussels on 9–10 November.
Organised by the World Tourism Forum Institute, the two-day event will take place at the Royal Museums of Fine Arts of Belgium.
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More than 2,000 delegates from over 50 countries are expected to attend, while the official event website advertises more than 120 speakers.
Under the theme Investment and Security, the forum will examine how governments, investors and tourism businesses can strengthen destinations, improve international connectivity and support sustainable economic development.
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Accor, TUI Group, Google and Radisson Among Companies Represented
The published speaker programme features representatives associated with major international travel and hospitality businesses, including Accor, TUI Group, Google, Radisson Hotel Group and Omio.
Other organisations appearing in the speaker programme include Booking.com, Turkish Airlines, IATA, ACI EUROPE, the European Travel Commission and ETOA.
These organisations represent several important areas of the tourism economy, from hotel development and airline connectivity to digital booking platforms and destination management.
Their involvement in the programme highlights the growing relationship between tourism investment, technology and international travel.
However, companies represented by speakers should not automatically be described as confirmed exhibitors, as a complete verified exhibitor directory has not been published.
Belgium Connects European Tourism Markets with International Partners
Brussels will provide a central meeting point for tourism stakeholders from Europe, Asia, Africa and the Americas.
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The published speaker programme includes individuals associated with Belgium, France, Germany, Türkiye, Croatia, Georgia, Kenya, Mexico and other international markets.
The forum will also provide opportunities for discussions involving emerging destinations seeking investment in accommodation, transport infrastructure and visitor services.
For participating countries, the meeting offers a platform to present tourism development priorities, exchange industry knowledge and establish relationships with potential investors.
International cooperation is particularly important as destinations respond to changing visitor demand, infrastructure requirements and environmental challenges.
Tourism Investment Takes Centre Stage on 9 November
The opening day will concentrate on tourism investment and economic development.
Discussions will cover hospitality infrastructure, public-private partnerships, sustainable finance and destination competitiveness.
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An Investment Deal Room is planned to connect tourism development opportunities with potential financial partners.
Speakers will also examine how governments can create conditions that encourage long-term investment while supporting local communities.
The programme includes the World Tourism Awards and a gala dinner, offering additional opportunities for professional networking and industry recognition.
Aviation Security and Digital Tourism Shape Second Day
On 10 November, attention will turn towards tourism security, resilience and traveller confidence.
Industry specialists will examine cybersecurity, border management, digital travel systems and transport security.
These discussions are increasingly relevant as airlines, hotels and booking platforms depend on interconnected technology.
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The programme will also consider how destinations can prepare for climate-related disruption, health emergencies and other risks affecting international travel.
A recent Brussels briefing highlighted the importance of protecting digital infrastructure while maintaining efficient and accessible travel systems.
Brussels Strengthens Its Position in International Business Tourism
Hosting the forum will also support Brussels’ profile as a destination for international conferences and business events.
The Belgian capital offers established transport connections, conference infrastructure and proximity to major European institutions.
According to information presented during the forum’s October press briefing, international congresses generate visitor spending and create professional relationships that extend beyond the events themselves.
The Global Tourism Forum provides another opportunity for Brussels to connect its meetings industry with tourism investment and international policymaking.
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Global Tourism Forum 2026 will strengthen Belgium’s position as a meeting point for international tourism cooperation. By connecting governments, investors, airlines, hospitality businesses and technology specialists, the Brussels gathering will encourage discussions on sustainable growth, stronger infrastructure and safer travel, creating opportunities for future partnerships across the global tourism industry.
The Global Tourism Forum Annual Meeting 2026 will strengthen Belgium’s role in international tourism cooperation while creating opportunities for investment and business partnerships. With more than 2,000 delegates expected, the Brussels gathering will encourage discussions on sustainable tourism development, aviation connectivity, hospitality innovation and stronger collaboration across global travel markets.
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