Japan and South Korea Lead Taiwan’s Tourism Surge — How Airlines like EVA Air and Cathay Pacific Are Capitalizing on the Growth!

Published on December 10, 2025

Japan and South Korea lead Taiwan’s tourism surge, with both countries driving a significant increase in visitor arrivals in 2025. This growth can be attributed to Taiwan’s strategic focus on sustainability, cultural tourism, and digital innovation. As more travelers from these countries seek responsible travel experiences, airlines like EVA Air and Cathay Pacific are capitalizing on the rising demand, expanding flight options to Taiwan and enhancing services to cater to eco-conscious travelers. Taiwan’s commitment to green tourism is making it an attractive destination, especially for those looking to explore its rich cultural heritage and stunning landscapes while minimizing their environmental footprint. With the tourism industry rapidly growing, both airlines and the hospitality sector are adjusting their strategies to meet the needs of this new wave of travelers, ensuring Taiwan remains a top destination for international tourists.

Japan and South Korea Lead Taiwan’s Tourism Surge — How Airlines like EVA Air and Cathay Pacific Are Capitalizing on the Growth!

Taiwan’s tourism industry is experiencing a revival, fueled by an increase in international arrivals, particularly from Japan and South Korea. In 2025, Taiwan’s tourism sector is seeing a robust recovery, with a focus on sustainability, cultural tourism, and digital innovation. This growth is not just benefiting the local tourism industry but is also having a significant impact on Taiwan’s airlines and hospitality sectors. Airlines like EVA Air and Cathay Pacific, as well as hotels across the island, are capitalizing on the influx of eco-conscious travelers, with Taiwan’s unique approach to green tourism positioning the island as a must-visit destination for those seeking both culture and nature.

Taiwan’s Green Tourism Surge: The Role of Japan and South Korea in Taiwan’s Tourism Boom

Japan and South Korea have been at the forefront of driving Taiwan’s tourism growth. In the first half of 2025 alone, Taiwan saw a 10% increase in international tourist arrivals compared to the same period in 2024. Japan, with over 680,000 visitors, continues to be Taiwan’s largest source market, followed closely by South Korea. This surge can be attributed to Taiwan’s emphasis on sustainable travel, cultural experiences, and low-carbon tourism. The island’s eco-friendly initiatives have resonated deeply with travelers from these countries, who are increasingly seeking responsible travel options.

Japan and South Korea have long had strong historical and cultural ties with Taiwan, making these markets especially important for tourism growth. Japanese visitors, in particular, are drawn to Taiwan’s rich heritage, vibrant festivals, and natural beauty. South Korean tourists, on the other hand, are attracted by Taiwan’s culinary offerings, shopping experiences, and scenic landscapes. Taiwan’s green tourism initiatives, such as the promotion of island pilgrimages and walking tours, offer the perfect opportunity for travelers from these regions to explore Taiwan in an environmentally friendly way.

How Airlines like EVA Air and Cathay Pacific Are Capitalizing on Taiwan’s Tourism Growth

As Taiwan’s tourism continues to grow, airlines are stepping up to meet the increasing demand for flights. EVA Air, one of Taiwan’s premier airlines, has expanded its international routes and increased the frequency of flights between Taiwan and key markets such as Japan, South Korea, and the United States. With a reputation for excellent service and a focus on sustainability, EVA Air has become a preferred choice for travelers heading to Taiwan. The airline’s commitment to reducing its carbon footprint and offering eco-friendly options for passengers has resonated with the growing number of environmentally conscious travelers.

Cathay Pacific, another major player in the region, is also seeing the benefits of Taiwan’s tourism surge. Known for its premium services and extensive network across Asia, Cathay Pacific has strengthened its position as a leading airline for travelers flying to Taiwan. The airline has increased its direct flights to Taiwan from key international hubs like Hong Kong, Tokyo, and Seoul, ensuring that passengers can easily access Taiwan’s bustling tourism destinations. With Taiwan’s emphasis on digital innovation and sustainability, Cathay Pacific is tapping into a market of tech-savvy and eco-conscious tourists who are looking for seamless travel experiences that align with their values.

These airlines have also adapted their services to cater to the growing demand for responsible travel. Many of their flights now offer more sustainable options, such as reduced plastic use and carbon offset programs. EVA Air, for example, has introduced a range of eco-friendly initiatives, including the use of biodegradable products onboard and efforts to reduce fuel consumption. These steps have helped the airlines attract travelers who are eager to minimize their environmental impact while still enjoying high-quality service.

Taiwan’s Hospitality Industry: Adapting to the Green Tourism Trend

The hospitality industry in Taiwan is also benefiting from the tourism boom, with hotels and resorts adapting to the growing demand for eco-friendly accommodations. Taiwan’s tourism strategy has placed a strong emphasis on sustainability, with a focus on preserving the environment while offering tourists an authentic and immersive experience. Hotels in Taipei, Kaohsiung, and Matsu are adopting green practices, from energy-efficient buildings to waste reduction programs.

Luxury hotels and boutique accommodations are leading the way in Taiwan’s eco-tourism transformation. Many hotels now offer services that cater specifically to eco-conscious travelers, including energy-efficient room options, locally sourced organic food, and initiatives to reduce water and energy consumption. Taiwan’s hospitality industry is also embracing technology to enhance the guest experience, with digital check-in options, mobile concierge services, and personalized travel recommendations.

In the Matsu Islands, for example, which have become a popular destination for “slow travel” and cultural tourism, the hospitality sector has embraced sustainable practices by offering eco-friendly lodging options and promoting guided walking tours that emphasize environmental conservation. Matsu’s remote location and natural beauty make it an ideal destination for travelers seeking a quieter, more sustainable travel experience.

Flight Details and Travel Tips for Visiting Taiwan

For travelers planning to visit Taiwan, booking a flight is now more accessible than ever. Airlines like EVA Air and Cathay Pacific offer direct flights from major cities in Japan, South Korea, and the United States. The most popular flight routes include:

• Tokyo to Taipei: Direct flights operated by EVA Air, Japan Airlines, and Cathay Pacific, with a flight time of approximately 4.5 hours.
• Seoul to Taipei: Cathay Pacific and Korean Air provide direct flights with a flight time of about 3 hours.
• Sydney to Taipei: EVA Air and Cathay Pacific offer direct flights, with a travel time of around 8 hours.
• Los Angeles to Taipei: EVA Air operates direct flights to Taiwan, with a flight duration of approximately 13 hours.

When booking flights to Taiwan, it’s advisable to book early, especially during peak travel seasons such as Chinese New Year and summer holidays, when flights tend to fill up quickly. Travelers should also keep an eye out for special promotions and discounts offered by airlines like EVA Air and Cathay Pacific, as these can provide significant savings on flights.

For those traveling from Japan, South Korea, or other Asian markets, it’s also worth considering the convenience of connecting flights through major hubs like Hong Kong and Singapore, which offer excellent connections to Taiwan. Cathay Pacific and EVA Air, both of which have strong regional networks, make it easy for travelers to access Taiwan from a variety of international destinations.

Tourist-Friendly Travel Tips for Visiting Taiwan

1. Plan Your Travel Around Sustainability: With Taiwan’s push toward sustainable tourism, it’s a good idea to plan your trip with eco-friendly options in mind. Consider booking eco-conscious hotels, using public transportation, and participating in walking tours or cycling excursions to reduce your carbon footprint.
2. Explore Taiwan’s Cultural Heritage: Taiwan offers a wealth of cultural experiences, from ancient temples to traditional night markets. Be sure to visit the National Palace Museum in Taipei, explore the historic streets of Tainan, and enjoy the local cuisine at one of the many night markets across the island.
3. Visit Taiwan’s Green Spaces: Taiwan is known for its beautiful natural landscapes, including the Taroko Gorge, Alishan, and the Matsu Islands. Take advantage of Taiwan’s sustainable tourism initiatives by hiking through these stunning areas and staying at eco-friendly accommodations that help preserve the environment.
4. Pack Light and Travel Smart: Taiwan’s efficient public transportation system makes it easy to get around the island. Travel light, use trains and buses for long distances, and take advantage of the island’s extensive metro and taxi networks in cities like Taipei and Kaohsiung.
5. Embrace Technology: Taiwan’s tourism industry is embracing digital innovation, and travelers can benefit from apps that provide useful information on attractions, public transportation, and restaurant recommendations. Be sure to download Taiwan’s official tourism app to help you navigate your trip.
6. Try Sustainable Travel Options: For those visiting Matsu or other rural areas, look for “slow travel” experiences that focus on walking tours, cultural immersion, and sustainable travel practices. This is a great way to connect with Taiwan’s natural beauty and cultural heritage while minimizing your environmental impact.

Why Taiwan Should Be Your Next Travel Destination

With its commitment to sustainability, digital innovation, and cultural heritage, Taiwan is quickly becoming one of the top travel destinations for eco-conscious travelers. The country’s growing emphasis on responsible tourism, combined with the booming airline and hospitality industries, makes it an attractive option for anyone looking to explore Asia in a meaningful and sustainable way.

Taiwan’s easy accessibility from Japan, South Korea, and Australia, along with its thriving eco-tourism scene, ensures that it will continue to be a top destination for travelers seeking both adventure and relaxation. Whether you’re flying in from Tokyo, Seoul, or Sydney, airlines like EVA Air and Cathay Pacific are ready to help you make the most of your trip to this vibrant island.

So pack your bags, book your flight, and get ready to experience Taiwan like never before. With its focus on sustainability, cultural immersion, and cutting-edge technology, Taiwan is set to be a key player in the future of global tourism.

Japan and South Korea are driving Taiwan’s tourism boom in 2025—find out how airlines like EVA Air and Cathay Pacific are profiting from the surge! Discover why Taiwan’s green tourism revolution is making it the must-visit destination of the year!

In summary, Taiwan is positioning itself as a key destination for eco-tourism and cultural exploration, attracting tourists from Japan, South Korea, and Australia, among others. Airlines such as EVA Air and Cathay Pacific are capitalizing on this trend, providing convenient and eco-friendly flight options to meet the growing demand. The hospitality industry in Taiwan is also adapting to the green tourism movement, offering sustainable accommodation options that cater to the needs of environmentally conscious travelers. With its rich history, natural beauty, and commitment to sustainability, Taiwan is the perfect destination for those looking for an unforgettable travel experience.