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Japan tackles over-tourism with innovative local initiatives

Thursday, March 28, 2024

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Japan,  Tourism, Sustainability, Local Communities, Japan, Overtourism Solutions

Japan’s approach to managing overtourism, a phenomenon where an excessive number of visitors negatively affect local communities and environments, has entered a new phase with the selection of 20 areas by the Japan Tourism Agency for the implementation of model projects. These projects, set to commence in fiscal 2024, aim at devising strategies to alleviate traffic congestion and enhance tourist etiquette.

The initiative encompasses a diverse range of destinations, from the ski haven of Niseko in Hokkaido and the bustling streets of Asakusa in Tokyo to the historical city of Kyoto and Iriomote Island in Okinawa, a site recognized by UNESCO for its World Heritage status. These areas are poised to undertake specific measures tailored to their unique challenges and attractions. For instance, Niseko is contemplating allowing external taxi services to operate within its jurisdiction to supplement the existing transport facilities, while Asakusa plans to disperse tourist crowds at its key attractions.

Iriomote Island intends to introduce restricted zones to safeguard its pristine natural habitats, and Kyoto is exploring the launch of express bus services from its central station to prominent tourist locales to mitigate congestion on regular city buses and ease the strain on its inhabitants. Such a bus service, aimed at facilitating direct access to sites like Kiyomizu temple and the Gion district, is anticipated to start in June.

Although Osaka Prefecture is not among the 20 selected areas, its government has revealed plans to consider imposing an “entry fee” on international tourists, distinct from the existing lodging tax, to address overtourism and maintain cleanliness in public spaces. This proposal, if enacted, would represent a pioneering measure on a national scale.

Additionally, the agency has identified 51 other locations for overtourism countermeasures without necessitating detailed plans. Anticipated interventions include provisions for tourists to store large baggage at train stations and the operation of shuttle services to key attractions.

These efforts are expected to have a significant impact on the travel and tourism sector by promoting sustainable tourism practices, preserving local lifestyles and environments, and potentially serving as a model for other regions grappling with similar challenges. Real-life examples from Japan’s initiative could inspire global solutions to the overtourism dilemma, underscoring the importance of balancing visitor access with community well-being and environmental conservation.

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