Jet2holidays backs independent travel agents in peak season

Thursday, December 21, 2023

Jet2holidays has unveiled the details of its latest initiative, the ‘Prepare2Peak’ campaign, developed collaboratively with independent travel agents and homeworkers. This campaign aims to equip them with the necessary knowledge, tools, and incentives to boost footfall, generate inquiries, and drive sales during the peak booking season.

At the core of this newly launched campaign is an exclusive offer for independent travel agents and homeworkers. They can now provide customers with a discount of £60 per person on all Jet2holidays bookings made through their channels, surpassing the standard offer available to direct customers by an additional £10 per person.

This move arrives alongside Jet2holidays’ extensive program, boasting millions of seats and numerous hotels across diverse European, Mediterranean, and Canary Islands destinations. The company’s largest-ever on-sale capacity ensures these offers are applicable to all holidays booked through various Jet2holidays channels, including Jet2CityBreaks, VIBE by Jet2holidays, Indulgent Escapes, and Jet2Villas, for travel periods spanning Winter, Summer 24, Winter 24/25, and Summer 25. These enticing deals translate to significant savings, enabling couples to save £120 and families of four to enjoy £240 off their holiday expenses. Additionally, Jet2holidays offers millions of Free Child Place holidays.

Jet2holidays has consistently invested in its Partner2Success strategy, furnishing partners with ample marketing materials to drive customer interest and sales. During the peak booking season, this support will intensify through an extensive campaign, introducing tailored materials for online, social media, and email use. Moreover, Jet2holidays’ expanded trade team of 20 individuals stands ready to aid partners with increased field sales visits and detailed sales analyses, aiming to pinpoint optimal sales opportunities.

In response to partner feedback, Jet2holidays has released updated brochures—Sun & Beach, Luxury, and City Breaks editions—for the January 2024 collection, available for ordering through the trade website.

Further incentivizing partners, Jet2holidays will launch a custom competition from January 1st, 2024, offering independent travel agencies and homeworkers the opportunity to secure one of 100 spots on a Destination Discovery with Jet2holidays. To qualify, partners simply need to make a Jet2holidays booking between January 1st and February 29th, 2024. Notably, attending these trips has proven to significantly boost sales to specific destinations, as observed from sales data.

Continuing to prioritize independent travel agents, Jet2holidays will persist in featuring them prominently in its extensive multi-million-pound advertising campaign, spanning TV advertisements and onboard flights.

This news coincides with Jet2holidays’ accolades in Which?’s survey, ranking as the top All-Inclusive holiday Provider and achieving Which? Recommended Provider status in five categories. This recognition underscores Jet2holidays’ excellence across various holiday segments.

Alan Cross, Director of Travel Agent Relationships at Jet2holidays, expressed confidence in the upcoming peak season, citing the company’s award-winning services, extensive product range, and robust strategies to support independent partners. The Prepare2Peak campaign, meticulously planned, is expected to propel their most successful peak sales via the trade, bolstered by an unparalleled holiday program and unwavering support for partners.

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