Blaze AI Takes Hotel Reception Into the Future With Multilingual Technology and Smarter Guest Services

Written By: Ananya Dey

Ananya Dey

I amAnanya Dey, a Journalism and Mass Communication postgraduate with a Bachelor's degree in Political Science (Honours). I am passionate about travel, writing, and research, with a strong interest in storytelling and content creation.

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September 9, 2026 11:59 GMT+5:30

Blaze AI takes hotel reception into the future with multilingual technology and smarter guest services as Vietnam’s hospitality sector explores new AI solutions. The company is developing an AI receptionist for hotels and resorts that can operate 24/7 and communicate in more than 50 languages. This multilingual technology can help guests communicate more easily and allow hotels to handle routine reception work faster. Blaze AI also sees smarter guest services as a way to improve the wider travel experience. The reason is simple. Hotels can use AI for reception, booking, operations and communication while human teams focus on more complex guest needs.

Blaze AI Targets 24/7 Hotel Reception With Multilingual Technology

Vietnam’s hospitality sector is seeing a new technology push as Blaze AI develops an artificial intelligence receptionist designed to support hotels around the clock. The system is intended to communicate in more than 50 languages and handle routine reception work, according to information provided by Blaze AI.

The company describes its wider technology as voice AI that can listen, understand context and respond naturally in real time. Its platform combines speech recognition, large language model reasoning and text-to-speech technology for customer service and voice automation.

For international hotels, multilingual communication can be important. Guests may need help with bookings, hotel services, directions or basic requests. A system that can communicate across many languages could reduce some of the pressure on front-desk teams.

HORECFEX Vietnam: Blaze AI Brings 24/7 Multilingual Reception and Translation to Hospitality

Speaking about Blaze AI’s technology at HORECFEX Vietnam, Trung, CEO and founder of Blaze AI, said the company wants to bring its AI solutions to the hospitality industry, including a soon-to-be-released AI receptionist for hotels and resorts and an AI translator that can speak and understand more than 50 languages. He said the company hopes to help automate hotel reception up to 80% of the time. Trung said the hospitality industry has been a bit slow in adopting technology, but this creates a lot of opportunities. He expects AI to appear across optimisation, operations, reception and booking, covering the customer journey end to end. He said this could improve the traveller experience because guests can be served 24/7 and understood in their native language. He also explained that AI can help businesses operate more efficiently, spend less on labour work and spend more on good infrastructure, cleanliness and other areas that support sustainability. Looking at guest expectations, Trung highlighted safetiness, cleanness, diversity of services, very good services and high quality for the money spent. He said AI can help bring costs down, improve user experience and provide better recommendations when businesses understand their customers better. Regarding the innovations showcased at the event, he said the AI receptionist will operate 24/7, speak and understand more than 50 languages and handle a lot of different cases. He hopes it can automate reception up to 80% of the time and allow staff to focus on more interesting things while improving customer experience. He also described the AI translator as a tool to connect travellers from all over the world with local vendors, helping visitors feel more understood and welcome. For the year ahead, Trung said Blaze AI has a humble goal of having at least 10 hotels or resorts use its AI. His message to the hospitality industry was to keep innovating, but not go all in on AI yet. Instead, he encouraged businesses to try it and see whether it works, whether it helps the business and whether it helps customers feel better and more welcome.

AI Could Automate Up to 80% of Routine Reception Work

Blaze AI is targeting a model in which artificial intelligence could handle up to 80% of hotel reception tasks. The aim is not to remove the human role from hospitality. Instead, routine enquiries could be handled by AI while employees focus on situations that require personal attention.

The proposed receptionist is designed to work continuously. This could allow hotels to respond to guests outside normal front-desk hours and provide support when human staff are busy with other duties.

The company’s official technology platform already includes an AI voice assistant designed for customer care and voice automation workflows.

Blaze AI’s planned hospitality technology is designed to support hotels with continuous, multilingual and efficient guest communication. The AI receptionist is expected to operate 24/7 and communicate in more than 50 languages, helping hotels handle routine enquiries and different guest cases. By automating repetitive reception tasks, Blaze AI aims to help hotels automate up to 80% of reception work. This could allow human staff to focus more on complex requests and direct guest service. The wider goal is to improve the visitor experience while helping hospitality businesses operate more efficiently and redirect resources towards service quality, cleanliness and infrastructure.

Multilingual AI Could Help International Travellers Communicate With Local Businesses

Blaze AI is also developing multilingual translation technology that can support communication between international travellers and local vendors.

This could be useful in destinations where visitors and local businesses do not share a common language. Travellers could use AI translation to ask questions, understand responses and communicate during everyday tourism experiences.

Blaze Note, another Blaze AI product, currently states that its live interpretation function supports more than 50 languages and can provide one-way or two-way translation.

This technology could have applications beyond hotels. Restaurants, markets, tour operators and other visitor-facing businesses could potentially use multilingual AI to improve communication.

Vietnam’s Slow Technology Adoption Could Create an Opening for AI

Blaze AI sees Vietnam’s slower hospitality technology adoption as an opportunity rather than only a challenge. The company expects artificial intelligence to become involved across more stages of the guest journey.

That could include booking enquiries, reception, communication and service requests. However, adoption requires careful testing. Hotels need to assess whether an AI system works reliably for their guests and staff before making major technology decisions.

Blaze AI’s official platform currently focuses on voice AI for ASEAN users and highlights Vietnamese and Southeast Asian language capabilities.

Lower Costs Could Give Hotels More Room to Invest in Guest Experience

AI automation could also change hotel operating costs. If technology handles repetitive work, hotels could potentially reduce pressure on labour resources and redirect savings towards areas that directly affect guests.

These areas could include infrastructure, cleanliness and service improvements. The broader goal is to make technology support hospitality rather than replace the human element that guests value.

However, cost savings should not be assumed automatically. Each property would need to measure actual performance before making investment decisions.

Safety, Cleanliness and Value Remain Central to Guest Expectations

Blaze AI’s view of 2026 hospitality is also centred on basic guest priorities. Safety, cleanliness, a wide range of services and genuine value for money remain important factors in the guest experience.

Technology therefore needs to solve real problems. AI can answer calls and translate conversations, but hotels still need strong service standards and human support.

Blaze AI’s immediate goal is to work with at least 10 hotels or resorts during 2026. The company also encourages hospitality businesses to test the technology before committing to full adoption.

That approach gives hotels an opportunity to measure the technology in real operations and decide whether AI genuinely improves the guest journey.

Blaze AI takes hotel reception into the future with multilingual technology and smarter guest services because hotels are looking for faster, more flexible ways to serve international travellers. The company’s approach combines a 24/7 AI receptionist, multilingual communication and an AI translator for travellers and local vendors. This technology could help reduce routine workloads and allow hotels to invest more in cleanliness, infrastructure and service quality. However, Blaze AI also recommends testing AI before making full adoption decisions. The reason is clear. Smarter guest services must prove their value in real hotel operations while keeping human hospitality at the centre.