Australia’s Travel Trade Gets Stronger Support as Back-Roads Touring Welcomes New Business Managers

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Subhankar Chakraborty

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September 5, 2026 7:44 AM

Back-Roads Touring has strengthened its support for the Australia travel trade with the appointment of two new business development managers joining its Australian Sales team. The move highlights the company’s continued focus on building closer connections with travel advisors in Australia through dedicated market support.

Samantha Morgan and Jessica Hirvonen have been appointed to manage key regions, bringing extensive travel industry experience and established trade relationships. Their arrival is expected to enhance communication with agency partners while supporting the company’s small-group tours. The appointments reflect ongoing investment in the Australian travel industry.

Back-Roads Touring expands Australian Sales team with new appointments

Back-Roads Touring has announced the appointment of Samantha Morgan and Jessica Hirvonen as business development managers, with both professionals beginning their new positions on 7 September. The appointments have been made as part of the company’s strategy to provide stronger support to trade partners across Australia.

The two new team members will become part of the Australian Sales division, where they will focus on strengthening relationships with travel advisors in Australia. Their roles will include supporting agency partners and developing closer connections within important regional markets.

Morgan has been appointed to oversee New South Wales and the Australian Capital Territory. Meanwhile, Hirvonen will manage Victoria, becoming the second business development manager responsible for the state.

The appointments underline the importance of local market engagement within the Australian travel industry, where strong relationships between tour operators and advisors remain essential for delivering quality travel experiences.

Experienced travel professionals join Back-Roads Touring team

Samantha Morgan joins Back-Roads Touring with nine years of experience in the travel sector. During her career, she spent four years working with Norwegian Cruise Line, gaining valuable knowledge of the travel trade and building strong professional relationships.

Her background includes extensive experience working with travel advisors, which will support her new responsibilities across New South Wales and the Australian Capital Territory. The expertise gained throughout her career is expected to help strengthen Back-Roads Touring’s engagement with agency partners in these markets.

Jessica Hirvonen brings four years of experience from Flight Centre, where she developed strong retail travel expertise and established relationships with travel agents. Her experience within the retail sector will support her new role in Victoria.

Through these appointments, Back-Roads Touring has added professionals with direct industry experience, allowing the company to maintain closer communication with travel partners. The focus remains on providing dedicated assistance to advisors promoting the company’s small-group tours.

Stronger connections with travel advisors in Australia

The appointment of two business development managers reflects Back-Roads Touring’s commitment to improving support for travel advisors in Australia. The company has stated that Morgan and Hirvonen bring valuable industry experience, strong trade relationships and enthusiasm for working with agency partners.

Having dedicated representatives across key Australian regions allows Back-Roads Touring to strengthen its presence within the Australian travel industry. The new structure is designed to provide more direct support and closer engagement with advisors who assist travellers in selecting international tour experiences.

Back-Roads Touring specialises in carefully designed small-group tours across the UK and Europe. The company focuses on taking travellers beyond major tourist destinations and introducing them to local communities, smaller towns and villages.

For travel advisors, strong relationships with experienced tour operators can provide greater confidence when recommending overseas experiences. The addition of Morgan and Hirvonen reinforces Back-Roads Touring’s efforts to maintain close trade partnerships and deliver consistent assistance to its network.

Back-Roads Touring continues focus on traveller confidence

The latest appointments follow Back-Roads Touring’s recent confirmation that all remaining 2026 departures will operate. The announcement was made to provide additional confidence for travellers and travel advisors making future bookings.

The company’s continued focus on operational assurance and trade support demonstrates its approach towards maintaining strong partnerships across the travel sector. By combining experienced sales representatives with a commitment to reliable departures, Back-Roads Touring continues to support both consumers and agency partners.

With Morgan covering New South Wales and the Australian Capital Territory and Hirvonen managing Victoria, the company will have increased regional representation within the Australian market.

The expansion of its Australian Sales team represents another step in strengthening connections between Back-Roads Touring and the wider travel advisor community. The company’s focus remains on supporting agents while promoting its portfolio of small-group tours throughout the UK and Europe.

Conclusion

Back-Roads Touring has expanded its Australian Sales team by appointing Samantha Morgan and Jessica Hirvonen as business development managers. The move strengthens support for the Australia travel trade while providing greater assistance to travel advisors in Australia across key regions. With extensive industry experience and established trade relationships, the new appointments are positioned to enhance engagement with agency partners.

As part of the Australian travel industry, Back-Roads Touring continues to focus on delivering memorable small-group tours and maintaining strong connections with its travel network. The appointments reinforce the company’s commitment to trade relationships and traveller confidence.