Kenya Tourism Board Launches Innovative Marketing Campaign to Attract Indian Travelers

Tuesday, March 5, 2024

The Kenya Tourism Board has initiated a targeted marketing initiative designed to offer incentives to travel agents for recommending Kenya as their top travel destination.

This consumer-focused campaign aims to boost awareness and stimulate interest in the Indian market through simultaneous engagement with trade partners and consumers.

In partnership with Network 18, one of India’s leading news and infotainment multi-platform networks, the campaign will utilize the network’s wide reach to attract a broad audience.

Kenya Tourism Board Ag CEO John Chirchir, stated that the board was looking forward to embark on the campaign and recognized the importance of the Indian market to Kenya’s tourism “India stands as a pivotal market for Kenya in the realm of travel and tourism, and we believe that this initiative will significantly contribute to strengthening our foothold in this dynamic landscape. With high expectations riding on this campaign, we aim to forge a robust bond with the travel trade and cultivate lasting relationships.

We are confident that through this concerted effort, we will not only meet but exceed expectations, propelling Kenya to the forefront of travelers’ minds in India.” Said Chirchir While commenting on this, Director of Intrepid Marketing and Communications Neeti Sharma said that KTB would reap the benefits of partnering with a well-known platform in the Indian market that would help in showcasing the Kenya to potential Indian visitors. “We are thrilled to partner with Network 18 and our travel partners in this market to showcase the wonders of Kenya to the Indian audience,” she said “By engaging both trade partners and consumers, we aim to create a powerful synergy that will drive demand and position Kenya as the ultimate travel destination in Africa. We are confident that this campaign will not only drive conversions but also strengthen the bond between the travel trade in India and Kenya”.

This campaign is designed to inspire Indian travelers and build a loyalty network among travel agencies, focusing on the total number of passengers booked during the specified period. It is set to take place over a four-month period, from February to June 2024.

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