Kenya Tourism Board launches new programme

Published on : Monday, November 8, 2021

Kenya’s tourism marketer, Kenya Tourism Board (KTB) has released exciting new courses in the Magical Kenya Travel Specialist Program.

The program which was launched earlier this year in March is designed to deliver and maintain effective online training targeted at travel agents around the world.

Kenya is an iconic travel destination in East Africa, owing to its strategic location astride the equator. It offers a rich mix of diverse and memorable travel experiences all year round for both domestic and international travellers. The eLearning platform will equip the travel agents with the relevant knowledge on Kenya’s unique and diverse offerings for the discerning traveller.

Upon completion of the Magical Kenya Travel Specialist Program, agents will qualify as Certified Kenya Travel Specialists and can confidently offer their newfound expertise to their clients and grow their business through increased sales.

The new courses added into the Program which include sustainable travel in Kenya, the Magical Kenya Signature Experiences, Demand Segments, and a deep dive into the uniquely diverse Kenya Territories will enable agents to effectively design their itineraries to deliver memorable experiences that last a lifetime. Upon completion, the agents will be recognized as Gold Certified Kenya Travel Specialist. Beside the recognition, the agents also have the opportunity to gain additional benefits such as inclusion in familiarization trips, peer to peer advise, with travel agents around the world & in-market programs among other incentives.

KTB Chief Executive Officer, Dr. Betty Radier said that this unique platform was one of the key projects that the organization has undertaken to support travel agents in their quest for new destinations, and new products/ experiences to add to their portfolio even as the world gradually opens for travel once again.

This is an excellent way of equipping the travel trade with knowledge on the destination’s experiences and products to enable them to sell Kenya effectively to their clients. They shall continue to innovate to ensure that they have more effective ways of selling the destination to the world.

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