KidZania Singapore Teams Up with Malaysia Airlines for Innovative Edutainment Partnership

Tuesday, April 16, 2024

KidZania Singapore, known for its immersive children’s edutainment experiences blending learning and fun, is excited to announce its new collaboration with Malaysia Airlines. This partnership, lasting three years, marks Malaysia Airlines’ first major marketing effort since 2019.

As part of the collaboration, Malaysia Airlines will brand one of the planes in KidZania’s Singapore cityscape, becoming the official airline partner for this popular educational entertainment destination. This partnership reflects the shared commitment of both brands to provide enriching experiences for children and youths in Singapore and beyond.

The collaboration will introduce exciting new programs aimed at familiarizing children with the intricacies of air travel and the diverse career opportunities in the airline industry. Through interactive activities that simulate real-life aviation scenarios, such as piloting, cabin crew duties, and ground handling, Malaysia Airlines aims to spark children’s interest in aviation and related professions.

Founder and Executive Chairman of Sim Leisure Group, Dato’ Sim Choo Kheng, commented on this partnership, “We are delighted that an esteemed brand like Malaysia Airlines sees the potential in the KidZania project and recognises how it can play a vital role in introducing young minds to career possibilities within the aviation sector. We believe this will inspire them to form ambitions of their own.”
He further added, “This alliance complements our commitment to offering children holistic, engaging and experiential learning sessions. The integration of Malaysia Airlines into our Eduplay city will offer children insights into the aviation world, shaping their understanding of the industry and nurturing their interests.”

Chief Executive Officer of Airlines from Malaysia Aviation Group, the holding company for Malaysia Airlines, Ahmad Luqman Mohd Azmi said: “We are thrilled to be part of the KidZania community, where we can actively contribute to the development of youth and future talents of the aviation industry. By sharing insights and empowering children to pursue their passions, we are committed to challenging stereotypes within the aviation industry and encouraging exploration of diverse job roles, fostering inclusivity and diversity from an early age.

Bringing the essence of Malaysian Hospitality to KidZania, we aim to cultivate an appreciation for both the diverse and shared cultures between our nations among children. We will continue to dedicate our efforts toward curating experiences and offerings that cater to our diverse and global audience. This includes the extension of Malaysia Airlines’ award-winning loyalty programme, Enrich, to children aged 2 – 12 years old via Enrich Junior; enabling them to enjoy a myriad of travel benefits and lifestyle privileges.”

KidZania Singapore, part of the worldwide edutainment chain KidZania, provides a safe and captivating environment tailored for children. With over 100 role-playing activities, kids gain crucial life skills while exploring the city. KidZania Singapore emphasizes the importance of ambition, accountability, and self-reliance, aiming to inspire and educate through interactive learning.

The collaboration between Malaysia Airlines and KidZania Singapore signifies a major commitment to nurturing education and career awareness among youth. This partnership enables Malaysia Airlines to engage with aspiring aviation enthusiasts in a uniquely immersive setting, fostering a deep connection with the next generation.

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• Malaysia Airlines becomes KidZania Singapore official Airline partner