Tuesday, March 19, 2024
KidZania Singapore, a celebrated interactive edutainment destination for children that melds inspiration, fun, and learning through immersive role-playing activities, is thrilled to unveil its strategic partnership with Malaysia Airlines. This marks the first significant marketing endeavor by Malaysia Airlines since 2019, spanning three years.
In this collaboration, Malaysia Airlines will rebrand the plane located in KidZania’s miniature city in Singapore, becoming the official airline partner for this much-loved educational and entertainment hub. The partnership embodies a mutual commitment from both esteemed entities to offer enriching experiences that benefit children and young people in Singapore and beyond.
The initiative will introduce new and exciting programmes designed to acquaint children with the intricacies of air travel and the vast array of career opportunities in the aviation sector. Malaysia Airlines aims to immerse children in the world of aviation through KidZania’s engaging setup, showcasing roles such as pilots, cabin crew, and ground staff, thereby sparking interest in various aviation careers.
Founder and Executive Chairman of Sim Leisure Group, Dato’ Sim Choo Kheng, commented on this partnership, “We are delighted that an esteemed brand like Malaysia Airlines sees the potential in the KidZania project and recognises how it can play a vital role in introducing young minds to career possibilities within the aviation sector. We believe this will inspire them to form ambitions of their own.”
He further added, “This alliance complements our commitment to offering children holistic, engaging and experiential learning sessions. The integration of Malaysia Airlines into our Eduplay city will offer children insights into the aviation world, shaping their understanding of the industry and nurturing their interests.”
Chief Executive Officer of Airlines from Malaysia Aviation Group, the holding company for Malaysia Airlines, Ahmad Luqman Mohd Azmi said: “We are thrilled to be part of the KidZania community, where we can actively contribute to the development of youth and future talents of the aviation industry. By sharing insights and empowering children to pursue their passions, we are committed to challenging stereotypes within the aviation industry and encouraging exploration of diverse job roles, fostering inclusivity and diversity from an early age.
Bringing the essence of Malaysian Hospitality to KidZania, we aim to cultivate an appreciation for both the diverse and shared cultures between our nations among children. We will continue to dedicate our efforts toward curating experiences and offerings that cater to our diverse and global audience. This includes the extension of Malaysia Airlines’ award-winning loyalty programme, Enrich, to children aged 2 – 12 years old via Enrich Junior; enabling them to enjoy a myriad of travel benefits and lifestyle privileges.”
KidZania Singapore stands as a cornerstone of the worldwide edutainment franchise, KidZania, offering a secure, innovative, and interactive setting designed specifically for children to explore a miniature city. Here, they acquire crucial life skills via more than 100 role-playing scenarios. KidZania Singapore champions the ideals of ambition, responsibility, and independence, with a mission to enlighten and motivate kids through practical experiences. It is set to reopen its doors fully in early Q2 2024.
The presence of Malaysia Airlines’ branding within KidZania Singapore marks a significant achievement in the airline’s dedication to promoting educational and career consciousness among young people. This partnership grants Malaysia Airlines a distinctive opportunity to connect with future aviation enthusiasts in a captivating and engaging environment.
Sunday, April 28, 2024
Sunday, April 28, 2024
Sunday, April 28, 2024
