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LBA Hospitality expands with Tru by Hilton in Jacksonville, FL

Wednesday, March 6, 2024

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LBA Hospitality, a distinguished leader in hotel management known for its exceptional service to guests, is excited to unveil the Tru by Hilton Jacksonville West’s opening. This hotel, situated at 4142 Perimeter Industrial Parkway, signifies a new milestone as the first venture with Pritchard Hospitality, LLC under the Tru by Hilton banner.

“The opening of Tru Jacksonville West marks a significant milestone for LBA Hospitality, showcasing our dedication to collaborating with outstanding partners like Pritchard Hospitality, LLC,” said Beau Benton, President of LBA Hospitality. “As a dynamic and forward-thinking brand, we are thrilled to introduce Tru by Hilton Jacksonville West as the newest addition to our portfolio.”

Nestled within the Perimeter West Industrial Park, the newly opened four-story, 82-room hotel is perfectly positioned among key business hubs like an Amazon distribution center, a UPS customer center, and the CSX Intermodal center. Its proximity to JAX Airport, merely 15 minutes away, makes it a convenient choice for both business and leisure travelers. Guests will enjoy easy access to notable destinations including the Jacksonville Equestrian Center, downtown Jacksonville, and the stunning beaches of Northeast Florida.

This latest addition to the LBA Hospitality portfolio, managed under the ownership of Pritchard Hospitality LLC, is also the first Tru hotel among LBA’s extensive collection of 111 hotels. This collection spans various esteemed brands such as Marriott, IHG, Hyatt, independent entities, and 51 Hilton branded properties. LBA’s acclaimed hospitality and commitment to superior guest experiences are set to enrich this new project significantly.

The Tru by Hilton brand is celebrated for its modern, vibrant approach to the hotel stay, catering to travelers seeking innovation and convenience. The hotel’s central hub, The Hive, offers a dynamic space for guests to eat, work, socialize, and unwind, featuring entertainment options like pool, foosball, and shuffleboard, alongside quiet work pods. Tru Jacksonville West’s guest rooms are designed with an emphasis on comfort and practicality, featuring mobile desks, ample charging stations, and soundproofing. Acknowledging the importance of pet companionship, the hotel is pet-friendly and provides expert pet care advice through a collaboration with Mars Petcare. Tru’s commitment to addressing guest issues swiftly is part of their Tru Promise, ensuring a quality stay. Additionally, the hotel leverages technology through the Hilton Honors app for a streamlined experience, offering digital check-in, room selection, and keyless entry.

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