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LOTTE duty free redefines luxury retail at Changi Airport terminal 3

Friday, January 26, 2024

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LOTTE DUTY FREE

LOTTE DUTY FREE Singapore has officially launched all 19 of its stores at Changi Airport, marking a significant moment in travel retail with the grand reopening of its Terminal 3 Departure Central Duplex Store. This unveiling introduces a new era of innovation and luxury, promising discerning travelers an unparalleled shopping experience. The reimagined store boasts cutting-edge elements, exclusive offerings, and a towering presence in the heart of Terminal 3’s transit area, easily visible with its all-glass facade and an impressive 8-meter LED media wall.

Premiering within the Terminal 3 Departure Central Duplex Store are world-class boutiques, each redefining travel retail. The House of Suntory shop-in-shop boutique represents a unique embodiment of Japanese art and culture, showcasing premium spirits, including the limited-edition centennial release of Hibiki 21-year-old and the region’s first Toki Whisky launch. The Hennessy Shop-in-Shop, a collaboration between iconic brands, presents a sophisticated display inspired by Hennessy’s savoir-faire and integrating digital innovation.

The Penfolds Shop-in-Shop introduces cutting-edge digital experiences, featuring a revolutionary 3D screen and a state-of-the-art digital sommelier. This technological marvel showcases Penfolds’ fearless approach to winemaking with immersive video content. The Pernod Ricard Shop-in-Shop offers a cross-category boutique, a first at Changi Airport, displaying Blended Scotch and Single Malts with captivating translucent LED screen displays.

On the upper deck, the LOTTE experiential zone unveils the Interactive Wine Sommelier, a groundbreaking service that transforms the wine selection process using state-of-the-art transparent LED touch screens. The Lifestyle Lounge offers a tranquil retreat for travelers to recharge, enjoy a panoramic view, and savor cocktails mixed by the Makr Shakr robotic bartender, Toni.

The ribbon-cutting ceremony at Lotte Duty Free Terminal 3 Departure Central Duplex Store featured key figures, including Mr. Kim Ju Nam, Global CEO of LOTTE DUTY FREE, and Ms. Lim Peck Hoon, Changi Airport Group’s Executive Vice President, Commercial. Mr. Kim Ju Nam expressed pride in LOTTE DUTY FREE’s commitment to setting global benchmarks in travel retail, while Ms. Lim Peck Hoon highlighted the collaboration’s contribution to elevating the passenger experience at Changi Airport.

With a 44-year legacy, LOTTE DUTY FREE stands as Korea’s premier duty-free shop, having expanded globally with a presence in 21 locations across 7 countries and an accessible online platform. LOTTE DUTY FREE Singapore, part of this global brand, has been serving travelers at Changi Airport since June 2020, offering an extensive array of premium spirits, wines, and luxury goods to enhance the travel shopping experience.

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