Mahindra Holidays & Resorts India Leads the Way in Sustainable Resort Development, Pioneering Eco-Friendly Practices to Meet the Demands of Today’s Conscious Travelers

Published on November 24, 2025

Mahindra Holidays & Resorts India is emerging as a leading force in sustainable resort development, driven by its deep commitment to eco-friendly infrastructure, responsible tourism practices, and long-term environmental stewardship. As today’s travelers increasingly prioritise destinations that protect nature while offering high-quality experiences, the company’s proactive shift toward renewable energy use, resource-efficient design, waste-reduction systems, and community-focused initiatives positions it at the forefront of conscious, future-ready hospitality.

Mahindra Holidays & Resorts India Limited (MHRIL) has set its sights on becoming the dominant force in India’s leisure hospitality industry. With a clear focus on expanding its footprint, MHRIL is launching a series of strategic initiatives aimed at redefining the leisure and holiday experience for Indian consumers. The company’s vision is centered around enhancing its service offerings, scaling operations, and investing in cutting-edge technology to provide a seamless and memorable experience for its customers.

One of the key initiatives in this transformation is MHRIL’s expansion into new and untapped markets. By increasing its resort portfolio, the company plans to reach a wider demographic, particularly targeting growing middle-class families who are seeking quality vacation experiences within India. Additionally, MHRIL is focused on elevating the quality of its resorts, incorporating state-of-the-art amenities and premium services that cater to both domestic and international guests, thereby enhancing the brand’s reputation as a top-tier leisure destination provider.

To further cement its position in the market, MHRIL is also placing significant emphasis on digitalization and innovation. Through the adoption of advanced technologies, the company aims to streamline operations, offer personalized vacation planning tools, and ensure a high level of customer engagement. By embracing sustainable practices and focusing on eco-friendly resort development, MHRIL is positioning itself as a forward-thinking brand that caters to the evolving needs of today’s eco-conscious travelers. This multi-faceted approach demonstrates MHRIL’s commitment to reshaping the future of India’s leisure hospitality industry.

1. Enhancing Core Operations with an Improved Member Experience:
   • Accelerating the growth of its inventory with a target of 10,000 keys by FY30.
   • Introducing “Keystone,” a Privileged Access Program offering premium perks like concierge services, alongside flexible and user-friendly membership plans.
   • Elevating the resort portfolio to a more premium standard.
   • Rebranding Club Mahindra to “Club M” to reflect the company’s evolving identity and transformation.
2. Introduction of “Mahindra Signature Resorts” for the Luxury Leisure Market:
   • The company is launching Mahindra Signature Resorts, a new luxury brand aimed at the leisure market. These resorts will cater to families seeking immersive, high-end experiences with a touch of sophistication. MHRIL plans to grow this brand to 2,000 keys by FY30.

Manoj Bhat, MD & CEO, Mahindra Holidays said, “For almost three decades, Mahindra Holidays has
shaped how Indian families holiday, which gives us a competitive edge. The demand for experiential
holidays is rising swiftly due to increasing affluence. We recognize that family extends beyond the
traditional sense to encompass meaningful connections and shared experiences. Hence, we are
embarking on our two-brand strategy, to gain a leadership position in the leisure market”.

Mahindra Holidays & Resorts India Limited (MHRIL): Pioneering Family-Centric Vacation Experiences

Mahindra Holidays & Resorts India Limited (MHRIL), a significant player in India’s leisure hospitality sector, stands at the forefront of offering exceptional family vacation experiences. The company is known for its unique vacation ownership model, which allows families to enjoy memorable holidays through flexible membership options. These memberships are available in various durations—ranging from 10, 15, to 25 years—catering to diverse needs and preferences of customers. Additionally, MHRIL offers a variety of tailored products, such as Bliss, Go Zest, and Club Mahindra Fundays, which specifically cater to corporate clients, further diversifying its portfolio under the well-known Club Mahindra brand.

As of September 30, 2025, MHRIL boasts an impressive network of 118 resorts spread across India and internationally. This widespread presence enables the company to offer an extensive selection of destinations, ensuring that families have access to both domestic and global holiday options. A standout feature of MHRIL’s global reach is its subsidiary, Holiday Club Resorts Oy (HCR), based in Finland. HCR is one of the leading vacation ownership providers in Europe, managing 33 timeshare resorts, including 9 luxurious spa resorts, across Finland, Sweden, and Spain. This international footprint strengthens MHRIL’s position as a dominant player in the vacation ownership industry, bringing world-class holiday experiences to its members.

Founded in 1945, the Mahindra Group, which owns MHRIL, is a globally recognized multinational conglomerate. With a diverse workforce of over 324,000 employees across more than 100 countries, the group holds a formidable presence in several industries. Its core sectors include farm equipment, utility vehicles, information technology, and financial services, where it is a leader in India. Notably, Mahindra is also the world’s largest manufacturer of tractors by volume, making significant contributions to agricultural innovation.

Beyond its core industries, the Mahindra Group has expanded its reach into renewable energy, logistics, hospitality, and real estate. The company’s dedication to fostering rural prosperity and improving urban living is central to its business ethos. The Group’s commitment to Environmental, Social, and Governance (ESG) leadership is evident in its efforts to create sustainable and positive impacts on communities worldwide. Its mission to empower stakeholders and drive social change under the banner of “Rise” speaks to its focus on not only business success but also contributing to the greater good.

Mahindra Holidays & Resorts India is taking a leading role in sustainable resort development by integrating advanced eco-friendly design, renewable energy, and responsible tourism practices across its properties. This commitment aligns with the rising demand from today’s conscious travelers, who prioritise destinations that protect natural surroundings while delivering quality experiences. By reducing environmental impact and strengthening community involvement, the brand is setting a new benchmark for future-focused, sustainable hospitality in India.

In the hospitality sector, Mahindra Holidays & Resorts India Limited has become synonymous with quality family vacations. Whether it’s a serene getaway to a mountain resort or a beachside retreat, MHRIL ensures that its members experience the finest in leisure travel. The company’s continued growth and global expansion reflect its deep commitment to providing enriching, unforgettable experiences for families, all while staying true to its values of sustainability and community upliftment.