Wednesday, January 24, 2024
Malaysia Airlines is thrilled to announce the global launch of its cutting-edge New Distribution Capability (NDC) platform, MHplus, fostering improved communication capabilities and stronger collaboration between the airline and its trade partners in pivotal markets. As of January 23, 2024, MHplus will be accessible in six countries, including Malaysia, Indonesia, India, Australia, Singapore, and the United Kingdom.
With the initiation of this global rollout, a significant portion of the current content will be exclusively accessible to travel retailers and Travel Management Corporations (TMCs) leveraging MHplus, ensuring a seamless transmission process throughout the travel industry distribution chain. Furthermore, agents opting for MHplus membership will enjoy benefits such as access to comprehensive distribution content, enhanced features like a 10kg complimentary baggage allowance with the airline’s ‘Lite Fare,’ highly competitive fares, eligible commissions for ancillary products, and more.
Ahmad Luqman Mohd Azmi, Chief Executive Officer of Airlines from Malaysia Aviation Group (MAG), said, “Since the inception of MHplus, our pilot partners have enjoyed unrestricted access to all available distribution channel content through modern retailing channels available on MHplus. This has not only empowered them with personalised, tailor-made offerings but also ensured a seamless booking experience for all those involved. We are excited to expand the reach and capability of MHplus, ensuring equal opportunities to our valued partners across our key markets.”
NDC, endorsed by the International Air Transport Association (IATA), is a travel industry-supported program that enables airlines to modernize how they retail products to travel agents and travelers. Through curated services and enhanced product offerings, NDC aims to elevate the overall customer experience.
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