Margaret Dabbs joins Global Airlines Board, enriching travel luxury

Friday, January 5, 2024

Margaret Dabbs, acclaimed wellness brand founder, joins Global Airlines Advisory Board, bringing her luxury expertise to enhance passenger experience.

Margaret Dabbs, the distinguished founder of the prestigious wellness brand Margaret Dabbs London, has recently been named a member of the Global Airlines Advisory Board. Recognized for her remarkable achievements in the British business sector, Dabbs was honored with an OBE in the 2023 New Year Honours. Her brand, renowned globally for its exceptional range of products, will greatly benefit Global through her vast experience in both the commercial and consumer sectors.

Collaborating closely with James Asquith, CEO, and Richard Stephenson, CCO, Dabbs is set to play a pivotal role in shaping the partnerships, passenger experience, and commercial strategy at Global.

Since launching in 2008, Dabbs’ unique treatments and products have gained prominence in several of London’s most famous department stores, including Harrods and Liberty. Her business empire extends to nine clinics in the UK and four more in Europe and the Middle East, with imminent plans to expand into the US market.

Dabbs’ appointment to the board is expected to enrich the onboard experience for passengers across all cabins with her exclusive and highly coveted luxury product range.

Margaret Dabbs OBE said this of her appointment,

“The story of my company proves that if you see a gap in the market and produce exceptional products and services then it is possible to disrupt the market. I see a lot of parallels between Global Airlines and my company, and I am thrilled to be joining, as I can see scope to offer passengers a better experience when they fly.   

“I believe Global Airlines has an opportunity to not only showcase a range of luxury brands, from established to breakthrough, but also innovate in terms of how an experience can continue beyond the flight. I look forward to working with the team on the future strategy, to enhance the experience of airline travel and play a part in the future success of Global Airlines.”

James Asquith, Global Airlines CEO, said, “2024 will be a huge year for our airline and it’s fantastic that Margaret’s appointment to the Advisory Board is our first major announcement of the year; it’s further evidence of the laser focus this airline will have on offering the best way to fly which will be greatly enhanced by Margaret’s experience.

“Margaret’s business acumen is well known and rightly lauded, she will be an asset in a whole host of ways as a member of our Advisory Board and a key adviser to the senior leadership team. We will always strive for the highest standards across all aspects of our operations from safety to passenger experience, and our growing team of experts puts us in good stead to achieve our ambitious plans.”

« Back to Page

• Global Airlines Soars to New Heights with Blacklane Partnership for Premier Chauffeur Service

• Former Airbus UK A380 chief engineer takes seat on Advisory Board

• TSA triumphs: Record global passengers screened in 2023

• Global airlines grasp at the 100% recovery

• Global airlines group to boost focus on non-CO2 emissions