Marriott Bonvoy Sets New Standard for Experiential Travel with Snow League Chongli Event, Offering Members Unmatched Access to Winter Sports and Outdoor Luxury

Published on December 15, 2025

Marriott Bonvoy, the global travel and loyalty platform of Marriott International, has taken winter sports travel to a new level with the launch of the first-ever Snow League event in China. Held in the scenic Chongli region, the event marks a significant step in Marriott Bonvoy’s mission to combine high-end hospitality with immersive outdoor experiences. As the second stop of the Snow League’s inaugural season, this initiative highlights the brand’s growing commitment to adventure-driven and experiential travel for its members.

Following the successful debut of the Snow League earlier in 2025 in Aspen, Colorado, Marriott Bonvoy continues to expand its role as the official hospitality and loyalty partner. The Chongli event demonstrates how the platform is blending global travel, sports, and luxury experiences, offering members exclusive access to top-tier winter sports events in one of China’s most popular ski destinations.

Curated VIP Experiences for Travelers

The event, held from December 4 to 6 at Yunding Snow Park, featured international freeskiing talent alongside leading Chinese athletes. Marriott Bonvoy leveraged its Moments™ platform to provide members with unique access packages, giving them opportunities to experience the excitement of the competition in an intimate and elevated setting.

VIP packages included private on-mountain sessions, access to exclusive lounges with premium viewing areas, gourmet food and beverage options, and luxury accommodation at Courtyard by Marriott Chongli. These offerings combine adventure and comfort, providing travelers with a seamless experience that connects the thrill of winter sports with the convenience and sophistication of high-quality hospitality.

Expanding Outdoor Adventure Through Marriott Bonvoy Outdoors

In addition to the Snow League partnership, Marriott Bonvoy continues to develop its outdoor-focused travel platform, Marriott Bonvoy Outdoors. Launched earlier this year, the platform provides access to over 450 hotels and 50,000 Homes & Villas worldwide while offering curated experiences across skiing, hiking, biking, surfing, scuba diving, fishing, and paddling.

In Greater China, participating properties include Rissai Valley, a Ritz-Carlton Reserve; Le Méridien Emei Mountain Resort; Sheraton and Westin Changbaishan Resorts; Wutai Mountain Marriott Hotel; Element Chongli; Courtyard by Marriott Chongli; Fairfield by Marriott Yangshuo; and Four Points by Sheraton in Anshun and Dunhuang. These destinations provide travelers with direct access to adventure activities while maintaining luxury standards, ensuring a perfect balance of comfort, convenience, and exploration.

Positioning Marriott Bonvoy as a Leader in Experiential Travel

By aligning with the Snow League, Marriott Bonvoy reinforces its position at the intersection of travel, lifestyle, and adventure. This initiative goes beyond conventional loyalty rewards, offering members the chance to participate in high-profile global events and fully curated travel experiences. The program appeals to travelers seeking memorable, immersive experiences that go beyond traditional hotel stays.

Through this approach, Marriott Bonvoy demonstrates its understanding of modern traveler preferences, where adventure, exclusivity, and curated experiences are key motivators. By providing VIP access, premium accommodations, and seamless integration of hospitality and activities, the platform ensures that every journey is engaging, unique, and highly personalized.

Redefining Travel Experiences for Loyalty Members

The Chongli Snow League event sets a new benchmark for how loyalty programs can deliver value beyond points and hotel stays. It illustrates Marriott Bonvoy’s vision of integrating adventure, luxury, and lifestyle, allowing members to explore destinations in ways that are immersive and meaningful.

Looking ahead, Marriott Bonvoy plans to expand its portfolio of experiential travel opportunities, offering members exclusive access to global events and outdoor adventures that combine excitement, comfort, and sophistication. By merging high-quality hospitality with curated experiences in nature and adventure, Marriott Bonvoy is reshaping what it means to travel as a loyalty member, creating memories that are as extraordinary as they are lasting.

Through pioneering initiatives like the Snow League in China, Marriott Bonvoy continues to set itself apart as a leader in experiential travel. By connecting travelers with immersive experiences that are carefully curated, adventurous, and luxurious, the platform ensures that every journey goes beyond the ordinary, making every trip an unforgettable adventure.