Marriott Expands Branded Residences in EMEA with New Luxury Properties in Dubai, London, and Abu Dhabi

Image generated with Ai

Marriott International has continued expanding its regional and global branded residential portfolio across EMEA through unparalleled signings and new luxury developments. Marriott is dedicated to extending its leadership in the branded residential sector as the company continues to respond to robust demand for the luxury residential living options in key metropolitan areas and premium resort locations around the world.

Marriott now operates in 18 countries and territories across the EMEA region with 33 open branded residential properties and a robust development pipeline with 50+ additional properties. Rapid expansion in the region demonstrates rising demand for luxury residences with the services and amenities of contemporary hospitality and the privacy of independent living.

New Luxury Residences in Iconic Destinations

In 2025, Marriott announced significant new projects under its branded residence portfolio, with notable developments across Dubai, Abu Dhabi, London, and Budapest. These projects will cater to both investors and residents seeking exclusive living in some of the most sought-after locations in the world.

One of the most anticipated openings is The Residences at The Dubai Beach EDITION, set to be the lifestyle brand’s first-ever branded residences in EMEA. Developed by Shamal Holding, the property will offer a blend of modern luxury and high-end resort living, complete with panoramic views of the coastline and top-tier amenities. The project is expected to redefine luxury living in one of the most vibrant cities in the Middle East.

In Abu Dhabi, The Ritz-Carlton Residences at Al Maryah Island are being developed in collaboration with SAAS Properties. These residences will offer an iconic address in Abu Dhabi, with cutting-edge architecture, exceptional services, and unrivaled views of the Arabian Gulf. The development will cater to buyers seeking a refined living experience in one of the most prestigious locations in the UAE.

Additionally, The Residences at The St. Regis Karya Cove Resort in Bodrum, Turkey, and JW Marriott Residences at Dubai Islands are among the new projects that Marriott is bringing to the region. These residences will offer bespoke services, luxurious amenities, and access to world-class resorts, setting new standards for luxury residential living.

Luxury Residences for Global Buyers

Marriott’s branded residences are not only designed to provide an elevated lifestyle but also represent a unique opportunity for international buyers looking to invest in high-end properties in some of the world’s most exciting destinations. The residences are positioned as ideal for both full-time living and vacation homes, with features such as spacious layouts, premium finishes, and a range of wellness and entertainment facilities that appeal to a global audience.

For instance, Affini, a Tribute Portfolio Residence, located in Dubai, was completely sold out within a week of its launch, reflecting the high demand for luxury residences in this fast-growing market. The exclusive nature of these developments, combined with Marriott’s strong brand recognition and commitment to exceptional service, makes them an attractive option for buyers seeking both investment potential and luxury living.

Enhanced Services and Wellness Offerings

In addition to their luxury designs and prime locations, Marriott’s branded residences are known for their comprehensive amenities and services, which are consistent with the brand’s renowned hospitality standards. Residents can enjoy a range of wellness and leisure offerings, including private beaches, fitness centers, spas, and exclusive dining options.

One of the key attractions of these properties is their access to Marriott’s loyalty program, Marriott Bonvoy, which offers members exclusive benefits such as discounts on hotel stays, dining, and experiences. This integration of residential and hospitality services ensures that residents have access to the same exceptional service that Marriott hotels are known for.

Marriott’s Commitment to Sustainable Development

Marriott International is also placing a strong emphasis on sustainability across its branded residences portfolio. Many of the new developments in the EMEA region will incorporate eco-friendly building practices, energy-efficient technologies, and green spaces that align with Marriott’s broader environmental goals.

These sustainability efforts are part of Marriott’s commitment to responsible tourism and real estate development, ensuring that its branded residences not only meet the needs of residents but also support the long-term health of the environment. The company is dedicated to reducing its carbon footprint and promoting sustainable living practices in all its properties, including branded residences.

Future Growth and Regional Tourism

As tourism in the EMEA region continues to grow, so too does the demand for high-quality branded residences. With increased interest in luxury living in iconic destinations such as Dubai, Abu Dhabi, London, and Paris, Marriott’s expansion into branded residential properties is poised to play a key role in shaping the future of tourism in these cities.

The continued development of luxury residences in these regions will help drive tourism, increase international investment, and contribute to the overall growth of the hospitality industry in the Middle East and Europe.

Conclusion

The expansion of Marriott International Branded Residences within the EMEA region demonstrates the increasing demand for fused hospitality and lifestyle luxury real estate. Given the company’s positioning in prominent cities of the world such as London, and within the UAE’s renowned Dubai and Abu Dhabi, Marriott is expected to maintain its pivotal influence in defining the luxury real estate landscape within these emerging markets.