Marriott International Celebrates 700th Property in Asia Pacific with the Launch of Legacy Mekong, Can Tho, Autograph Collection in Vietnam

Published on December 1, 2025

Marriott International has reached a landmark achievement in its Asia Pacific growth strategy with the launch of the Legacy Mekong, Can Tho, Autograph Collection. This milestone marks the company’s 700th property in Asia Pacific excluding China (APEC), emphasizing its ongoing commitment to expanding thoughtfully into emerging, culturally significant destinations while delivering distinctive hospitality experiences.

Set on a secluded islet along the scenic Hau River, Legacy Mekong, Can Tho offers travelers a truly immersive experience in the heart of Vietnam’s Mekong Delta. The hotel embodies the Autograph Collection’s philosophy of “Exactly Like Nothing Else,” blending contemporary design, local culture, and personalized service. This opening is the second Autograph Collection property in Vietnam, alongside the Vinpearl Landmark 81, Autograph Collection, showcasing Marriott’s strategy of combining unique local storytelling with the brand’s globally recognized standards.

Marriott’s footprint in Vietnam continues to expand rapidly, with 30 operational properties and a pipeline of more than 50 upcoming projects. The company’s portfolio spans major urban centers such as Hanoi and Ho Chi Minh City, as well as emerging destinations including Cam Ranh, Phu Quoc, and Ha Giang. This expansion allows Marriott to cater to a diverse audience, from business travelers seeking convenience and service excellence to leisure guests looking for authentic cultural experiences.

Vietnam’s tourism sector is experiencing remarkable growth, welcoming over 17 million international visitors in the first ten months of 2025, a year-on-year increase exceeding 21%. Significant demand from regional markets such as China, South Korea, and ASEAN countries has reinforced Vietnam’s status as one of Asia Pacific’s most dynamic travel destinations. This growth presents Marriott with opportunities to further diversify its offerings and strengthen its presence in both urban and emerging leisure markets.

The Legacy Mekong, Can Tho exemplifies Marriott’s regional approach of expanding into culturally rich and emerging locations, providing travelers with experiences that reflect local heritage while maintaining international hospitality standards. By entering less-explored destinations, Marriott is tapping into new markets and supporting sustainable tourism initiatives. Each property within the Autograph Collection is carefully curated to tell a story through its architecture, interiors, and guest experiences, creating a lasting impression of both place and culture.

Across Asia Pacific, Marriott’s strategy focuses on a balanced portfolio that includes luxury city hotels, resort destinations, and culturally significant locales. This approach ensures the company meets the needs of a wide spectrum of travelers, from corporate guests seeking efficiency to leisure visitors desiring authentic, immersive stays. Properties emphasize innovative design, cultural integration, and attentive service, reflecting the evolving expectations of modern travelers.

The opening of Legacy Mekong, Can Tho also highlights Vietnam’s growing prominence on the global tourism map. Located in the Mekong Delta, the hotel allows guests to explore the region’s waterways, vibrant floating markets, and lush landscapes, offering a travel experience that blends relaxation with cultural discovery. This combination of natural beauty and thoughtfully designed hospitality positions the property as a benchmark for experiential travel in the region.

By reaching its 700th property in APEC, Marriott International underscores its ability to scale strategically while maintaining quality and authenticity. Legacy Mekong, Can Tho adds a unique dimension to Marriott’s Vietnam portfolio, supporting the country’s development as a hub for both leisure and business travel within Asia Pacific.

Marriott’s expansion demonstrates its long-term vision, innovative growth, and commitment to exceptional guest experiences. Through properties like Legacy Mekong, Can Tho, the company continues to redefine experiential hospitality, offering travelers a harmonious blend of local culture, natural surroundings, and high-end service. This milestone also reinforces Marriott’s strategy of exploring untapped markets and strengthening its position across Asia Pacific.

The Legacy Mekong, Can Tho, Autograph Collection represents Marriott International’s dedication to providing distinctive, culturally immersive, and high-quality hospitality experiences. As Vietnam attracts more international visitors, the property establishes Marriott’s role as a key contributor to the region’s tourism growth while offering guests unparalleled access to the country’s cultural and natural treasures.