Thursday, December 7, 2023
Marriott International has achieved a significant milestone with the opening of its 500th luxury hotel, further solidifying its position as a leader in the luxury hospitality sector. The portfolio of luxury hotel brands includes renowned names such as The Ritz-Carlton, St. Regis Hotels & Resorts, W Hotels, The Luxury Collection, EDITION, JW Marriott, and Bulgari Hotels & Resorts.
The 500th luxury property, The St. Regis Riyadh, highlights Marriott’s expansive presence, covering 69 countries and territories. The company has announced plans for five new hotels to open in the final weeks of 2023 in diverse global destinations. The luxury development pipeline is robust, with over 200 hotels and resorts in progress, including 24 properties expected to open in 2024.
Tina Edmundson, President of Luxury at Marriott International, emphasized the company’s commitment to providing unparalleled access to exclusive destinations worldwide. The focus on experiential travel and cultural discovery positions Marriott as an industry leader, continuously innovating and redefining the future of luxury hospitality.
Reaching Nu-Luxury Frontiers
Marriott’s luxury brands are strategically evolving to cater to the evolving preferences of travelers. The company identifies and defines trends in the luxury space, creating boundary-breaking escapes labeled as “nu-luxury frontiers.” These experiences combine authenticity, adventure, and exclusivity, anticipating the desires of the next generation of luxury travellers.
The Ritz-Carlton Strategically Evolves its Portfolio, Including the Growth of Ground-breaking Brand Extensions
Expanding its footprint with new openings, The Ritz-Carlton introduced properties in North America, including The Ritz-Carlton, Portland. The Ritz-Carlton Reserve portfolio also added Rissai Valley, a Ritz-Carlton Reserve, in Mainland China, celebrating Tibetan culture.
St. Regis Defines its Position as a Global Luxury Icon
With openings like The St. Regis Chicago and The St. Regis Kanai Resort in Riviera Maya, St. Regis continues to define itself as a global luxury icon. Growth is anticipated in resort destinations such as Los Cabos, Cap Cana, and Longboat Key in Florida.
W Hotels Continues Bold Brand Evolution to Cater to the Next Generation Luxury Traveller
Undergoing a bold brand evolution, W Hotels unveiled new locations, including W Budapest, W Sydney, W Macau – Studio City, and W Edinburgh. The brand’s sophisticated design, cultural programming, and visual identity cater to the next generation of luxury travellers.
EDITION Hotels Expand Global Footprint with New Luxury Destinations
EDITION expanded its global presence with first-time openings in Italy, Singapore, and Mexico. The brand is set to venture into new markets, with the expected debut of The Jeddah EDITION in Saudi Arabia in 2024.
The Luxury Collection Expands to the Most Emblematic and Majestic Luxury Capitals
Extending its global footprint to nearly 115 hotels, The Luxury Collection opened properties in Nara, Japan, and Tbilisi, Georgia, showcasing unique cultural destinations. Anticipated openings include Madrid, Munich, Nice, Isla Mujeres, Labuan, and Sindalah.
JW Marriott Brings Mindfulness to Luxury Hospitality in New Destinations
JW Marriott expanded into dynamic destinations, including the luxury safari lodge segment with JW Marriott Masai Mara Lodge in Kenya. Future openings in 2024 are planned for Nairobi and Auckland.
Marriott International’s continuous innovation and commitment to transformative experiences position it at the forefront of luxury hospitality, meeting the evolving needs and expectations of discerning travelers worldwide.
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