McConnell leads AHLA effort, targets Boutique hotel growth

Saturday, March 2, 2024

Brandon McConnell, serving as a Corporate Executive for Delavan Lake Lawn Management LLC (DLLM), has recently been selected to join the American Hotel & Lodging Association’s (AHLA) first national committee, which aims to support independent and boutique hotels across the United States and to act as the sole representative for Wisconsin in this capacity.

Endorsed unanimously by both the Wisconsin Hotel & Lodging Association (WHLA) and the state’s hotel industry leaders, McConnell is set to influence AHLA’s legislative agenda, enhance grassroots efforts, and tackle crucial challenges facing the boutique and independent hotel sector. Bringing over twenty years of acclaimed service and commitment to the hospitality industry, McConnell’s profound expertise is expected to play a pivotal role in promoting AHLA’s goals and attending to the distinct demands of independent and boutique hotels across the country.

“I am beyond honored to be appointed to The American Hotel & Lodging Association’s National Independent & Boutique Hotel Committee to continue representing and advocating for some of our country’s most beautiful hotels and resorts, while also diving deeper into supporting the unique and often nuanced challenges that face this vertical,” said McConnell. “I look forward to collaborating with like-minded talented industry veterans to continue to build vibrant and industry leading hospitality experiences across tens of thousands of hotels and resorts for guests, employees and employers across our nation.”

This appointment marks a significant milestone for McConnell, coinciding with substantial progress at DLLM, as two of its properties in the renowned Geneva Lakes area, Lake Lawn Resort and Delavan Lake Resort, have just completed initial stages of major renovation projects in the same week of the AHLA announcement. Lake Lawn Resort, under McConnell’s guidance, embarks on the second phase of its refurbishment, eagerly anticipating a grand reopening in early summer with a completely revitalized look and feel.

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