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Medford 2024: Oregon’s premier adventure & culture destination

Friday, March 8, 2024

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Travel Medford
Photo credit by Travel Medford

Travel Medford, the city’s leading destination marketing authority, is excited to reveal the top five reasons that make Medford, Oregon, an unmatched choice for those in search of adventure and cultural enrichment in 2024. Nestled in the Pacific Northwest’s scenic heart, Medford emerges as a hidden jewel for visitors desiring a blend of cultural vibrancy, an engaging wine culture, and plentiful outdoor adventures.


Discover the five compelling reasons to put Medford on your travel itinerary in 2024:

Natural Haven: With its distinctive geography, Medford offers an idyllic setting for outdoor enthusiasts, boasting 200 sunny days a year. Less crowded than other parts of Oregon, it’s a favorite among families and nature lovers. Home to Crater Lake National Park, America’s deepest and bluest lake, Medford offers direct access to this natural marvel, with its plethora of attractions, extensive trails, and breathtaking vistas. Additionally, the Rogue River, celebrated for its pristine wilderness and abundant wildlife, adds to the city’s natural appeal.

Must-Visit Experiences: Medford is a treasure trove of memorable experiences, securing its spot on every traveler’s bucket list. Whether it’s skiing on Mt. Ashland, exploring the legendary Table Rocks, or touring the Harry & David flagship factory, the city offers a diverse range of adventures. For those seeking thrills, Medford does not disappoint, offering everything from zip-lining across the Rogue Valley to jet boat adventures on the Rogue River.

Wine Country Gateway: As the entrance to the prestigious Rogue Valley wine region, Medford stands out in the Oregon wine scene. The Rogue Valley AVA, recognized for its diverse wine-growing environment, hosts over 85 wineries and tasting rooms. Medford’s central location makes it the perfect starting point for wine enthusiasts to explore the area’s rich wine culture, confirmed by its acclaim as a “Top Global Wine Destination” by major publications. The Rogue Valley Wine Passport offers an immersive wine-tasting experience.

Cultural and Artistic Hub: Medford’s vibrant arts scene is highlighted by the renowned Britt Music & Arts Festival, offering an array of concerts and performances. The Heart of the Rogue Festival, celebrated every October, showcases local talent and has been recognized for its contribution to the arts. These events, along with numerous others, provide a rich tapestry of cultural experiences.

Warmth and Charm: The essence of Medford’s appeal lies in its genuine hospitality and quaint charm. As visitors explore the city’s picturesque streets, local boutiques, and galleries, they are greeted with the warmth that embodies the city’s welcoming spirit. From cozy cafes to fresh, farm-to-table dining, Medford’s inviting atmosphere makes for a memorable visit.

Strategically positioned along Interstate 5 and home to the Rogue Valley International Airport, Medford’s accessibility makes it a compelling choice for travelers. As the year progresses, Medford continues to stand out as a premier destination, offering a diverse array of attractions and activities to suit every traveler’s tastes. The Rogue Valley warmly invites you to explore Medford’s charms and discover why it’s the top destination of the year.

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