Merlin Entertainments and Hotelbeds Announce Exclusive Deal for LEGOLAND Hotels Worldwide

Wednesday, October 11, 2023


Hotelbeds and Merlin Entertainments have recently entered an exclusive distribution agreement for the six LEGOLAND® Hotels located within LEGOLAND Resorts in the United States. Despite their longstanding successful collaboration in theme parks and attractions, this new contract marks their first foray into the hotel industry. These accommodations include LEGOLAND® New York Hotel, LEGOLAND® California Hotel, LEGOLAND® California Castle Hotel, LEGOLAND Florida Hotel, LEGOLAND® Florida Pirate Island Hotel, and LEGOLAND Florida Beach Retreat Resort. Under this agreement, Hotelbeds will exclusively handle business-to-business (B2B) accommodation bookings for these properties worldwide.

Chris Leonard, Managing Director of Mobility and Experiences at Hotelbeds said that this partnership signifies a new chapter in our relationship with Merlin and serves as an endorsement of our shared success up until now. He says, “Thanks to our extensive global footprint, we are able to now support LEGOLAND® Hotels in attracting customers from around the world while also helping agents attract new customers seeking new holiday experiences.”

The popular Halloween spectacle “Brick-or-Treat” at LEGOLAND® Resort is included with reservations made by travel agents and is scheduled to run on a few nights through October 29, 2023.

Staying at LEGOLAND® Hotels has additional advantages, such as:

• Early admission to LEGOLAND® theme parks.
• Convenient access to the LEGOLAND® Water Park in California and Florida, and Peppa Pig Theme Park in Florida.
• Complimentary breakfast.

North America Director of Public Relations for Merlin Entertainments Julie Estrada says, “Bringing families with children ages 2 – 12 together to create awesome family memories is what we excel at and we’re excited Hotelbeds is able to work with us to offer families across the globe the unique LEGOLAND® experience.”

The Hotelbeds portfolio now includes more than 300,000 hotels and 16,000 experiences throughout the world, including LEGOLAND® Hotels.

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