Mexico tourism minister visit US to promote tourism

Friday, September 24, 2021

This week, Tourism Minister of Mexico, Miguel Torruco, traveled to the United States to promote the tourism industry of Mexico in the sector’s largest source market.

He was accompanied by 10 state tourism ministers and executives of three Mexican airlines. In Los Angeles, Torruco spent Tuesday, Wednesday and Thursday. There he met will all the representatives related to tourism sector along with the business leaders and investors.

The federal minister at one such event spoke about the Maya Train railroad project, the potential of the Islas Marías as a tourism destination and the growth and expansion of the Huasteca Potosina region of San Luis Potosí, as per a report by the tourism news website Inversión Turística.

At the Así es México (This is Mexico) seminar, representatives of tourism associations, executives from airlines including Delta, American Airlines and United, travel agents and tour operators were present.

Also, the minister met with California-based consul general with who he talked about various ways to reinvigorate the tourism sector of Mexico, which had its worst year in 2020 due to the pandemic. Also, the dinner at the official residence of Mexico’s consul general in Los Angeles was attended by tourism sector entrepreneurs.

“The great connection with the state of California makes it the No. 1 market in the United States for travelers to Mexico,” Torruco said at the event.

The L.A. sojourn was the first of three visits Torruco will make to the United States as part of a tourism promotion strategy called operación toca puertas, or the knocking on doors operation. During a four-day trip in October, the minister will visit Chicago and New York and during a trip of the same length in November, he will visit Houston and San Antonio.

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