MIMARU Apartment Hotel to Showcase Japan’s Hospitality at New York Tourism Event as U.S. Visitors Surge!

Published on October 22, 2024

Cosmos Hotel Management Co., Ltd., the operator of APARTMENT HOTEL MIMARU, has announced its participation in the TOKYO CITY PROMOTION 2024 event in New York, set to take place on October 25. Organized by the Tokyo Convention & Visitors Bureau (TCVB) and the Tokyo Metropolitan Government (TMG), the event aims to showcase the rich cultural offerings of Japan to the U.S. travel market as interest in Japan as a travel destination continues to grow rapidly.

The announcement comes as new data reveals that American visitors to Japan have surged by 150% in 2024 compared to the same period in 2019, reflecting a post-pandemic resurgence in international tourism. MIMARU has been a key player in this growth, as it has become a top choice for one in 20 American travelers heading to Japan. Known for its spacious, apartment-style accommodations and culturally immersive experiences, MIMARU hotels are particularly popular among families and groups visiting Japan’s major cities: Tokyo, Osaka, and Kyoto.

MIMARU’s Appeal to American Travelers

As a leader in apartment-style hotels, APARTMENT HOTEL MIMARU offers travelers a unique stay that combines modern conveniences with an authentic Japanese experience. MIMARU’s accommodations are designed to cater to larger groups, with rooms that can comfortably host families or groups of friends, complete with kitchen facilities, living and dining spaces, and plenty of room to relax. Many of the rooms range from 40 to 100 square feet, giving guests more space than typical hotel rooms in Japan.

One of the standout features that attract American travelers is the variety of themed concept rooms available at MIMARU, including the Pokemon Room and Ninja Room, which offer a whimsical and immersive experience for both children and adults alike. Guests are greeted by giant Snorlax plushies or experience life as a ninja in rooms decorated with traditional Japanese aesthetics.

Additionally, MIMARU SUITES offer enhanced comfort and privacy, featuring two or more bedrooms, ideal for adult groups or multi-generational families. These suites meet international luxury standards, ensuring that travelers feel at home during longer stays.

Liz Mandarino, CEO of World Travel, Inc., expressed her excitement about MIMARU’s offerings, stating, “MIMARU’s approach to hospitality and cultural immersion is exactly what American travelers are seeking when they visit Japan. The ability to stay in spacious, family-friendly accommodations that also provide a deep dive into Japanese culture is a game-changer.”

Highlighting Japan’s Cultural and Tourism Offerings

At the TOKYO CITY PROMOTION 2024 event, MIMARU will showcase how its properties can serve as a gateway to Japan’s rich cultural heritage. With hotels located in key cities like Tokyo, Osaka, and Kyoto, MIMARU offers convenient access to popular attractions, including historic temples, modern shopping districts, and subculture hubs like Akihabara.

MIMARU’s multinational staff from 37 countries offer English-speaking support, making it easier for international travelers to feel at ease. They also provide guests with tailored recommendations for cultural experiences, from traditional tea ceremonies to exploring the vibrant world of anime, samurai, and ninja history. This focus on personalized service makes MIMARU a standout option for American tourists looking to connect with both the ancient and modern aspects of Japanese culture.

At the NYC event, MIMARU will also highlight the appeal of using the Japan Rail Pass to explore the “Golden Route,” a popular travel path connecting Tokyo, Kyoto, Osaka, and Hiroshima. Visitors can enjoy views of Mount Fuji from the bullet train and easily take day trips to nearby cultural sites, with MIMARU hotels serving as convenient bases.

Convenience and Comfort for Long Stays

In addition to its cultural appeal, MIMARU is well-equipped to handle the practical needs of international travelers. All rooms come with kitchens and dining areas, making them perfect for long-term stays. On-site laundry facilities and services like same-day luggage delivery between airports and hotels add an extra layer of convenience. This is especially valuable for families traveling with children or groups who plan to stay in Japan for an extended period.

The hotel chain has also introduced a service called KURO-GO, which allows guests to ship their luggage directly from airports such as Haneda or Narita to MIMARU hotels for a fee, making the travel process smoother and more enjoyable.

Pam Zager, Executive Vice President of Operations at World Travel, Inc., emphasized the importance of such conveniences, stating, “MIMARU’s combination of spacious rooms, on-site amenities, and thoughtful services like luggage delivery ensures that families and groups can focus on enjoying their trip rather than worrying about logistics.”

MIMARU’s Role in Japan’s Tourism Revival

With Japan now a top travel destination for Americans, MIMARU’s participation in the Tokyo City Promotion 2024 event in New York is well-timed. The event aims to introduce U.S. travelers to the diverse tourism opportunities Japan has to offer, from its bustling urban centers to its tranquil countryside.

As the top apartment hotel for American visitors to Japan, MIMARU’s role in accommodating international tourists and facilitating cultural exchange is pivotal to the ongoing recovery of Japan’s tourism industry. With U.S. tourists representing 20% of MIMARU’s guests, the brand is well-positioned to continue capturing the interest of American families and groups seeking a unique and culturally enriching experience in Japan.