Minor Hotels Europe & Americas Shine a Spotlight on Sustainable Excellence During Earth Hour at NH and Avani Hotels in Mexico

Published on March 24, 2025

Minor Hotels Europe & Americas, a prominent hotel owner, operator, and investor with 560 properties across 58 countries in regions such as Asia Pacific, the Middle East, Europe, the Americas, Africa, and the Indian Ocean, is reinforcing its dedication to sustainability and environmental stewardship through its Up for Planet initiative. To commemorate Earth Hour, the brand will take a symbolic step towards environmental awareness.

On Saturday, March 22, from 8:30 to 9:30 p.m., NH Hotels, NH Collection, and Avani hotels in Mexico will participate by switching off their lights and setting up decorations to honor the occasion. This action aims to engage both guests and staff in recognizing the importance of reducing environmental footprints.

This effort is part of Minor Hotels Europe & Americas’ broader sustainability goals under the Up for Planet program. The initiative seeks to reduce the environmental impact of its operations while promoting responsible travel. A key aspect of this program is the Greenstay initiative, which encourages guests to contribute to energy and water conservation efforts, rewarding them with a complimentary drink at the bar for their participation.

If you’re staying for more than one night, you have the option to choose whether to have your room cleaned or skip it to lessen your environmental footprint. Simply hang the Greenstay sign on your door before midnight, and you’ll be rewarded with a drink voucher as a token of appreciation.

The company focuses on reducing natural resources, reusing and recycling materials, and adopting eco-friendly alternatives throughout its operations. “Participating in Earth Hour reflects our ongoing commitment to sustainability and environmental responsibility,” said Lorenzo Graciano, general manager for the Mexico & Cuba region of Minor Hotels Europe & Americas. “Through our Up for Planet pillar, we seek to implement tangible actions that promote the development of a sustainable society, while offering exceptional experiences to our guests.”

Minor Hotels Europe & Americas has made notable strides in sustainability efforts. At present, half of its global portfolio holds sustainability certifications, all its hotels in Southern Europe utilize green energy, and energy consumption per room per night has decreased by 35%.

Moreover, 16 of its properties in Mexico have earned the prestigious Green Key certification, recognizing their high sustainability standards in the hospitality sector.

Through initiatives such as Earth Hour, Minor Hotels Europe & Americas strengthens its pledge to a greener future, providing guests with an authentic, eco-friendly experience.