Saturday, March 9, 2024
In an exclusive interview at the Saudi Travel Market (STM) 2024, Mohamed Al Harbi, CEO of Rent Exhibitions and Conferences, sheds light on the pivotal role STM plays in transforming the travel and tourism landscape of the Kingdom of Saudi Arabia.
Under his visionary leadership, Saudi Travel Market (STM) 2024 has emerged as a premier platform, not only reshaping the industry but also setting new benchmarks for innovation, collaboration, and global connectivity within the Saudi travel sector.
Vision and Mission: Catalyst for Transformative Growth
Mohamed Al Harbi begins by outlining the foundational vision of Saudi Travel Market (STM) 2024, which is to propel the Saudi travel industry forward into a new era of prosperity and innovation. “Our mission is clear,” Mohamed Al Harbi states, “to act as the catalyst for transformative growth within the Saudi travel industry. We are not just organizing an event; we are fostering a movement towards a more dynamic, inclusive, and sustainable travel sector.”
Leadership and Innovation: Defining the Future of Travel
Mohamed Al Harbi emphasises the critical role of visionary leadership in driving the success of Saudi Travel Market (STM) 2024. “What sets us apart,” he explains, “is our unwavering commitment to excellence. At Saudi Travel Market, we are at the forefront of defining the future of travel in Saudi Arabia.”
This commitment is evident in the cutting-edge themes, discussions, and innovations that Saudi Travel Market (STM) 2024 brings to the forefront of the industry, encouraging participants to explore new horizons and embrace change.
Global Exchange of Ideas: Fostering International Collaboration
A distinguishing feature of Saudi Travel Market (STM) 2024 is its ability to attract a diverse and international audience, which, according to Al Harbi, is fundamental to the event’s success. “By fostering a global exchange of ideas, best practices, and industry trends, we create an environment ripe for innovation and collaboration.” Al Harbi highlights the importance of this international dialogue in promoting understanding and cooperation across cultures and borders, essential components in the rapidly globalizing travel industry.
Commitment to Sustainability: Leading by Example
Sustainability is at the heart of STM’s ethos, a commitment that Al Harbi is particularly proud of. “We are committed to sustainable practices, minimizing our environmental impact, and promoting responsible tourism.” Saudi Travel Market (STM) 2024‘s dedication to sustainability goes beyond mere rhetoric, as the event implements concrete measures to reduce waste, conserve resources, and encourage participants to adopt greener practices. This approach not only aligns with global sustainability goals but also sets a precedent for the entire industry to follow.
Collaboration and Resilience: Building a Vibrant Ecosystem
One of Saudi Travel Market (STM) 2024‘s core beliefs is in the power of collaboration. Al Harbi explains, “We bring together key stakeholders, government bodies, businesses, and thought leaders, all aiming to shape a vibrant and resilient travel ecosystem.” This collaborative approach ensures that STM acts as a melting pot of ideas and initiatives, where challenges are addressed collectively, and innovative solutions are nurtured.
Looking Ahead: Aspirations for the Future
As the interview concludes, Al Harbi reflects on the future aspirations for Saudi Travel Market (STM) 2024 and the Saudi travel industry at large. “Our goal is to continue to innovate, inspire, and integrate. We aim to not only anticipate the future of travel but to actively create it, ensuring that the Kingdom remains a leading destination and a hub for tourism excellence.”
The Saudi Travel Market, under the stewardship of Mohamed Al Harbi, is much more than an annual event; it is a beacon of progress and a testament to the potential of the Saudi travel industry. By championing innovation, sustainability, and collaboration, Saudi Travel Market (STM) 2024 is not just navigating the future of travel in Saudi Arabia; it is actively shaping it. As the industry continues to evolve, Saudi Travel Market (STM) 2024 stands ready to lead the way, proving that when vision meets action, the possibilities are limitless.
Saudi Arabia is set to revolutionize its tourism and international engagement by hosting the World Expo 2030 in Riyadh, introducing a dedicated visa for seamless access to the event. This initiative, highlighting the country’s ambitious $8 billion project to transform a 6.6 square kilometer area of Riyadh, underscores Saudi Arabia’s commitment to becoming a global hub for tourism and innovation. The specialized visa, reminiscent of Qatar’s Hayya Card for the FIFA World Cup, signifies a broader move towards enhancing inter-regional travel and potentially contributes to the development of a GCC unified visa.
The Riyadh Expo 2030, part of Saudi Arabia’s Vision 2030 to diversify its economy and boost global tourism, is expected to attract 40 million visitors. With 197 countries participating, the Expo offers Saudi Arabia an unprecedented opportunity to showcase its modernization and economic diversification efforts. The event is poised to significantly impact various sectors, including tourism, construction, and real estate, reminiscent of the economic boost experienced by the UAE during the Dubai Expo.
Complementing these efforts, Saudi Arabia aims to achieve a tourism milestone of 150 million travellers by 2030, supported by the launch of Riyadh Air, which plans to connect to over 100 destinations globally. Alongside hosting the World Expo, Saudi Arabia is preparing for major events like the Asia Winter Games in 2029 and potentially the FIFA World Cup in 2034, marking its ascent as a leading destination for international events.
Sunday, April 28, 2024
Sunday, April 28, 2024
Sunday, April 28, 2024
