MONOGRAM unveils unique expertise in Luxury Travel and Hospitality

Tuesday, January 9, 2024

THE HARKEY GROUP launches MONOGRAM, a boutique agency specializing in marketing for the hospitality, real estate, and entertainment sectors.

THE HARKEY GROUP, renowned for its cluster of expert marketing agencies, proudly unveils its latest venture, MONOGRAM. This elite agency is set to revolutionize marketing for prominent players in the sectors of hospitality, gaming, resorts, real estate, entertainment, and culinary arts.

MONOGRAM is uniquely positioned to offer specialized, focused services in the realms of leisure, luxury, travel, and hospitality. Its core expertise spans strategy development, branding, advertising, design, and media management. The agency aims to deliver unparalleled value, agility, and measurable outcomes to its clientele. This launch is timely, aligning with the trend of brands seeking agencies with specialized mastery.

The team at MONOGRAM, comprised of seasoned experts in luxury lifestyle branding, share a profound, industry-specific passion. Their collective expertise has already produced distinguished work for clients such as Montage Hotels and Resorts, Virgin Hotels, and MGM Resorts International, offering them insights into the diverse needs of millions of global travelers.

John Schadler, a veteran in the marketing industry with over thirty years of experience, takes the helm as Executive Director of MONOGRAM. His leadership has driven successful campaigns and launches for iconic establishments like the Mirage, Treasure Island, and Bellagio hotels in Las Vegas.

John Schadler emphasizes MONOGRAM’s deep understanding of the travel and hospitality sector. “Our focus isn’t on being generalists, but rather specialists with a clear purpose,” he states.

Scott Harkey, CEO of THE HARKEY GROUP, highlights the significance of MONOGRAM’s expertise. “Their longstanding excellence in travel and hospitality is a major asset to our organization. We’re thrilled to amplify their capabilities within our group,” he remarks.

As an independent entity within THE HARKEY GROUP, MONOGRAM will leverage the extensive resources of its parent company to deliver top-notch services. The agency is set to enhance its impressive portfolio, which already includes Wynn Resorts, Virgin Hotels, and Station Casinos, among others.

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