Montreal Auto Show 2024: Big brands, better experience

Saturday, January 20, 2024

The Montreal International Auto Show (MIAS), sponsored by iA Financial Group, is now open to the public starting at 10 am at the Palais des congrès de Montréal. This marks the 79th edition of MIAS, promising an enhanced experience across three levels of the Palais des congrès de Montréal. Notably, major brands like Ford, Lincoln, Genesis, Infiniti, Mitsubishi, Volkswagen, and McLaren are making a return this year after being absent in the previous edition. The robust media presence during yesterday’s inaugural visit, pre-sale events, and the comeback of several manufacturers underscore the excitement from both brands and the general public, breathing new life into this essential event that has been a staple in Montreal for over 79 years.

The 2024 edition brings about substantial changes, aligning with the strategic reflections initiated in July 2023 regarding the future of MIAS. The organizers aim to move beyond the mere presentation of new car models by integrating the event into a broader context of mobility. This shift is a response to significant developments in the automotive industry, the evolving events landscape, and the changing preferences of car enthusiasts. Informed by data collected from a market study conducted at the end of the summer and with a clear commitment to providing an optimal experience for visitors, MIAS returns to the three levels of the Palais des congrès with an enriched customer experience.

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