Morocco Unveils Bold Digital Strategy with Hopscotch, Avant-Scène, and Major Airlines to Boost Global Tourism, Here’s What You Need to Know!

Published on December 4, 2025

Morocco has unveiled a bold digital strategy with Hopscotch, Avant-Scène, and major airlines to boost global tourism — here’s what you need to know! This ambitious new initiative aims to elevate Morocco’s presence on the global stage, showcasing the country’s diverse offerings to travelers from around the world. With the partnership of leading PR agencies and prominent airlines, Morocco is set to amplify its marketing efforts through immersive digital content and expanded air connectivity. The campaign focuses on 16 international markets, including key regions like Europe, North America, and the Middle East, tapping into the growing demand for authentic cultural experiences, adventure tourism, and luxury escapes. As Morocco continues to see impressive growth in tourism arrivals, this strategy marks a significant step toward solidifying its position as one of the world’s top travel destinations in 2025.

Morocco Unveils Bold Digital Strategy with Hopscotch, Avant-Scène, and Major Airlines to Boost Global Tourism — Here’s What You Need to Know!

In a game-changing move for its tourism sector, Morocco has launched a bold new digital strategy aimed at attracting a broader global audience. In collaboration with top PR agencies Hopscotch, Avant-Scène, and prominent airlines, Morocco’s National Tourism Office is poised to redefine how travelers engage with this captivating destination. The aim is not only to increase arrivals from traditional markets but also to reach new territories with tailored campaigns that will showcase Morocco’s unique charm. With new digital marketing tactics and enhanced air connectivity, Morocco is set to become one of the top destinations of 2025. For tourists planning their next getaway, here’s everything you need to know.

Morocco’s Bold New Digital Strategy: A Game-Changer for Global Tourism

The Moroccan National Tourism Office (MNTO) is making strides to modernize its approach to attracting international travelers. The new digital strategy, unveiled in December 2025, is a collaboration with leading PR agencies Hopscotch and Avant-Scène, along with major airlines. The objective is clear: to enhance Morocco’s digital presence and position it as a world-class travel destination.

The campaign spans 16 key international markets, including France, Spain, the United Kingdom, the United States, and emerging regions like Sub-Saharan Africa and the Middle East. The tourism office has identified these markets as vital for the country’s growth, especially with Morocco’s evolving tourism offerings. With immersive content, strategic influencer partnerships, and targeted digital campaigns, Morocco aims to engage travelers at every touchpoint. Whether it’s through social media influencers showcasing Morocco’s rich culture or user-generated content spreading the message organically, the digital strategy is designed to resonate with tourists on a personal level.

How Hopscotch, Avant-Scène, and Airlines Are Making a Difference

The inclusion of two renowned PR agencies, Hopscotch and Avant-Scène, ensures that Morocco’s tourism marketing stands out in a crowded global marketplace. Hopscotch, a specialist in tourism sector communication, brings its expertise in crafting tailored tourism narratives. Avant-Scène, with its deep roots in the Moroccan market, provides invaluable local insight, ensuring that the marketing strategy resonates with both global travelers and Morocco’s cultural identity.

At the same time, the collaboration with major airlines plays a pivotal role in this strategy. New and enhanced flight routes between Morocco and key international hubs make travel to Morocco more convenient than ever. Airlines like Air France, British Airways, and Royal Air Maroc have increased their flight frequencies, offering travelers more options and flexibility when booking their Moroccan vacation. Direct flights from major cities such as New York, Paris, and London reduce travel time, making Morocco more accessible to tourists seeking a quick, unforgettable getaway.

Why Morocco’s Tourism is Poised for a Record-Breaking Year

Tourism in Morocco has been growing steadily in recent years, but 2025 is expected to see even greater momentum. The country recorded 17.4 million visitors in 2024, marking a 20% increase from the previous year. With the digital strategy now in place, industry experts predict that Morocco will reach new heights in 2025, potentially exceeding 19 million visitors. This growth is not just in numbers but in the diversity of travelers Morocco is attracting.

Morocco’s diverse offerings appeal to a wide range of tourists, from adventure seekers to culture enthusiasts. Whether it’s trekking through the Atlas Mountains, exploring ancient cities like Fez and Marrakech, or unwinding on the beaches of Agadir, Morocco has something for everyone. The country’s reputation as a luxury destination is growing as well, with high-end resorts and boutique hotels attracting affluent travelers. With improved airline connectivity and a stronger digital presence, Morocco is well on its way to becoming one of the world’s most sought-after tourist destinations.

Airlines Driving Tourism: New Routes and Increased Connectivity

As part of the ongoing effort to make Morocco more accessible, several airlines have expanded their routes to and from major cities across the globe. Air France, for instance, now offers more frequent flights from Paris to Marrakech and Casablanca, while British Airways has increased its direct flight options from London Heathrow to both cities. For travelers coming from North America, Royal Air Maroc’s direct flights from New York and Montreal to Casablanca have made it easier for tourists to visit Morocco, reducing long travel times and ensuring a more convenient and comfortable experience.

The introduction of new low-cost options is also a game-changer for tourists on a budget. EasyJet, Ryanair, and other low-cost carriers have introduced affordable routes to Morocco from cities like Barcelona, Rome, and Berlin. These budget-friendly options are allowing a new wave of young and cost-conscious travelers to experience Morocco’s allure without breaking the bank.

Hospitality Industry: New Hotels and Resorts to Meet Rising Demand

The Moroccan hospitality industry is keeping pace with the surge in demand by investing in new hotels and resorts. Luxury brands like Four Seasons and Ritz-Carlton have opened properties in key cities, while boutique hotels and eco-lodges are popping up in less-visited areas to cater to more adventurous travelers. This growth in accommodation options not only meets the rising demand but also contributes to the diversification of Morocco’s tourism sector.

The rise in high-end resorts and boutique hotels is attracting tourists seeking unique, luxurious experiences. These hotels offer more than just a place to stay; they provide curated experiences that immerse visitors in Moroccan culture, from gourmet cuisine to spa treatments inspired by traditional Moroccan healing practices. With a strong emphasis on sustainability and cultural authenticity, Morocco’s hospitality sector is positioned to attract both luxury and eco-conscious travelers.

What Does This Mean for Travelers?

For tourists, this new push for Morocco to enhance its digital presence and expand its tourism infrastructure means even more convenience and options when planning a trip. Whether you’re looking for luxury, adventure, or cultural immersion, Morocco is ready to cater to your needs. Here’s a breakdown of the key travel factors:

• Airline Travel: Direct flights from major cities such as Paris, London, and New York make getting to Morocco easier than ever. With expanded flight routes and more options, travelers can plan their trips with greater flexibility. Royal Air Maroc and other carriers offer direct flights to Casablanca and Marrakech, while low-cost airlines like EasyJet make travel even more affordable.
• Accommodation: Morocco is seeing a surge in hotel development. From luxury resorts to affordable boutique hotels, there’s something for every budget. Expect more options in popular cities like Marrakech and Casablanca, as well as off-the-beaten-path locations like Essaouira and Merzouga.
• Tourist Attractions: Morocco offers a wealth of experiences for all types of travelers. Adventure lovers can trek through the Atlas Mountains or explore the Sahara Desert, while history buffs can delve into the rich cultural heritage of cities like Fez and Marrakech. The country’s stunning beaches, like those in Agadir, are perfect for a relaxing escape. For those seeking a mix of culture and relaxation, Morocco’s wellness resorts are a must-visit.

Travel Tips for Visiting Morocco

• Best Time to Visit: The best time to visit Morocco is during the spring (March to May) or fall (September to November) when the weather is mild and perfect for exploring. The summer months can get quite hot, especially in inland cities like Marrakech and Fez, making the spring and fall more comfortable for outdoor activities.
• Visa Requirements: Many tourists, especially those from European and North American countries, can enter Morocco visa-free for stays of up to 90 days. However, travelers should always check the latest visa information before booking their trip.
• Health and Safety: Morocco is generally safe for tourists, but as with any international destination, travelers should exercise caution in crowded areas and be mindful of their belongings. It’s also recommended to drink bottled water and avoid consuming street food if you have a sensitive stomach.
• Currency and Costs: The local currency is the Moroccan Dirham (MAD). While credit cards are widely accepted in major cities, it’s advisable to carry cash for smaller shops and rural areas. Morocco is relatively affordable, with options ranging from budget hostels to luxury resorts.

Why Morocco Should Be Your Next Travel Destination

Morocco’s tourism sector is undergoing a major transformation, and there has never been a better time to visit. With a bold new digital strategy, improved airline connectivity, and a rapidly expanding hospitality sector, Morocco is positioning itself as a must-visit destination for 2025 and beyond. Whether you’re drawn to the bustling streets of Marrakech, the serenity of the Sahara Desert, or the luxurious resorts on the Atlantic coast, Morocco has something to offer every type of traveler. With the support of major airlines and PR agencies, Morocco is ready to welcome the world with open arms. Make sure to take advantage of this exciting moment and plan your visit to Morocco soon!

Morocco has unveiled a bold new digital strategy with Hopscotch, Avant-Scène, and major airlines to attract global travelers. Get ready to discover how this game-changing initiative is set to transform your next adventure!

This new era of tourism in Morocco is not just about increasing arrivals but about creating unforgettable experiences that resonate long after travelers leave. With its combination of rich culture, stunning landscapes, and modern amenities, Morocco is ready to be the crown jewel of the tourism world.