MyCEB and ACMAR Marketing Xiamen Forge New Partnership to Boost Malaysia’s Business Events Sector

Sunday, March 3, 2024

The Malaysia Convention & Exhibition Bureau (MyCEB) has recently announced a groundbreaking international partnership with ACMAR Marketing Xiamen, a subsidiary of the esteemed ACMAR Group. This pivotal alliance was cemented through the signing of a Memorandum of Cooperation (MoC) by Mr. Azman Haji Tambi Chik, CEO of MyCEB, and Dato’ Steven Tee, JP, Group Managing Director of ACMAR Group. The official signing ceremony was a highlight of a three-day engagement in the city.

“The collaboration bolsters both Malaysia and MyCEB’s presence in the promising Chinese market, specifically catering to the Xiamen business community. The MoC signed not only signifies national pride between two Malaysian entities but also a significant step towards fostering bilateral cooperation and enhancing business events opportunities in the region,” enthused Mr. Azman Haji Tambi Chik, CEO of MyCEB.

ACMAR Group, known for its distinguished projects including hotels and the Xiamen International Culture Building, as well as its investments in a variety of assets such as commercial and residential properties, brings a wealth of experience and resources to this partnership. Their strong presence in Xiamen positions ACMAR Group as a crucial ally for MyCEB in its mission to position Malaysia as a leading and sought-after location for business events.

The MoC lays the groundwork for joint marketing initiatives aimed at attracting the Chinese market, exchanging market insights, facilitating the sharing of knowledge, co-creating business leads, and fostering collaborative opportunities within the private sector. Through ACMAR Marketing Xiamen, MyCEB will gain an effective link to China’s business event circles, enhancing communication and paving the way for fruitful partnerships.

“The MoC leverages on the extensive network and insights of both organisations, with MyCEB being able to showcase Malaysia’s world-class facilities, unique culture and unparalleled hospitality. ACMAR is excited to be part of this venture by supporting the Bureau through our footprint and aiming to drive mutual growth and prosperity between Malaysia and China,” said Dato’ Steven Tee, JP, Group Managing Director of Acmar Group.

The collaboration between MyCEB and ACMAR Group is underpinned by a mutual commitment to deploying creative marketing approaches and building enduring relationships to fulfill their collective goals. These efforts are anticipated to drive an increase in tourism and investment, while also enhancing cultural ties and bilateral relations between Malaysia and China.

Moreover, MyCEB has also taken part in dialogues with notable entities such as the Xiamen International Conference & Exhibition Centre, the Chairman of Xiamen Welleast Smart City Technology Co., Ltd., C&D Global Tourism Group Co. Ltd., and the President of Xiamen Tourism Association. These discussions are set to pave the way for stronger alliances, broadening market access, and improving bilateral connections, thus promoting the growth of business events, tourism, and opportunities in the private sector between Malaysia and Xiamen.

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