Monday, March 4, 2024
In a strategic move to elevate Malaysia as a leading choice for business gatherings, an innovative partnership is taking shape between the Malaysia Convention & Exhibition Bureau (MyCEB) and Business Events Sarawak (BE Sarawak). Set to occur at the Sheraton Kuching, the MyCEB – BE Sarawak Engagement alongside BE Sarawak Industry Partners 2024 is expected to draw around 100 participants from diverse fields. This includes Professional Conference Organisers (PCO), Professional Exhibition Organizers (PEO), Event Management Companies (EMC), Destination Management Companies (DMC), various associations, and pertinent government bodies.
At the heart of this gathering is the introduction of MyCEB’s groundbreaking incentive scheme – MyTripleE, which was launched in August 2023. This program is designed to highlight Malaysia’s capabilities in specific market segments such as conventions, exhibitions, and corporate meetings and incentives, with a particular emphasis on Sarawak to unlock the state’s potential. The effort is to collaborate with stakeholders like travel agencies, accommodations, and product proprietors to enhance and capitalize on the MyTripleE initiative.
Mr. Azman Haji Tambi Chik, CEO of MyCEB, expressed his anticipation for the collaborative endeavor, stating, “MyCEB is steadfast in its commitment to bolster the state of Sarawak’s business events and cultivate collaboration with the state bureau. Our dedication extends to invigorate engagements and foster enduring partnerships. Therefore, we are here to champion the MyTripleE Campaign, highlighting Malaysia’s strengths and opportunities. It brings us great excitement to collaborate with BE Sarawak for this event, marking a significant milestone in propelling Malaysia’s business events sector forward.”
Echoing this sentiment, Ms. Amelia Roziman, CEO of BE Sarawak, emphasised the significance of strategic alliances in driving progress within the business events industry. “BESarawak will continue giving support to MyCEB in propelling business events industry development. Our partnership and collaboration with MyCEB through the initiative like MyTripleE campaign demonstrate unwavering commitment to support and attract more business events to Sarawak while elevating Sarawak as a premier destination for business events in Asia.”
In 2023, MyCEB successfully supported 20 international events, attracting 19,173 delegates in total, generating an impressive economic impact of RM 155.9 million for Sarawak. This achievement underscores its role in uniting global participants, showcasing the state’s advanced event facilities, superior connectivity, and proactive engagement with business and societal challenges. As it solidifies its status as a global hub, these advantages are utilized for hosting a variety of business events. The MyCEB – BE Sarawak Engagement with BE Sarawak Industry Partners 2024 event is set to offer extensive networking, interaction, and cooperative opportunities with the state bureau and industry associates, further emphasizing the collective commitment of MyCEB and BE Sarawak to promote development and innovation in the business events domain.
Saturday, April 27, 2024
