Negri Sembilan In Malaysia’s Thriving Tourism Market Poised For Growth As Aloft Seremban Hotel Opens, Leveraging Strategic Location And Citta Worldwide’s Investment

Published on April 24, 2025

Negri Sembilan in Malaysia’s tourism sector is set to grow with the opening of Aloft Seremban Hotel, backed by strategic investment and Marriott’s expertise.

Citta Worldwide Sdn Bhd is optimistic about strong occupancy rates at its upcoming Aloft Seremban hotel, driven by the growing tourism sector in Negri Sembilan.

Founded by Datuk Seri Chai Kee Kan, CEO of KK Group of Companies, Citta Worldwide is primarily focused on real estate investment and has recently ventured into the hospitality industry.

The company identified potential in the Seremban market due to its strategic location near Kuala Lumpur, Port Dickson, and Kuala Lumpur International Airport (KLIA). Seremban plays a pivotal role in Negri Sembilan’s industrial landscape, offering a convenient alternative for foreign investors who can avoid daily commutes to the capital city.

Aloft Seremban will serve business travelers, both domestic and international tourists, as well as transit passengers. The hotel is slated to open by the end of the year, under a development agreement with Marriott International.

With an estimated investment of RM100 million, Citta Worldwide expects substantial revenue growth, leveraging Marriott’s strong brand and expertise. This marks Citta Worldwide’s debut in launching an international-branded hotel.

Andree Susilo, Vice President of Hotel Development for Marriott International in Asia-Pacific, highlighted that the opening of Aloft Seremban is a major step in Marriott’s growth in Malaysia.

The signing ceremony was attended by key figures such as Transport Minister Anthony Loke Siew Fook, Negri Sembilan state assembly member Choo Ken Hwa, and Nicole Tan Lee Koon, Chairman of the State Tourism, Arts, and Culture Committee. Tan Lee Koon.