New Enhancements: Malaysia Airlines Enrich Program Adds Tier Carry Forward & Mid-Tier Booster

Tuesday, April 9, 2024

Malaysia Airlines is excited to introduce two new enhancements to its acclaimed Enrich lifestyle and loyalty program: Tier Carry Forward and Mid-Tier Booster. These additions are aimed at enriching your travel experiences and maximizing your rewards.

With Tier Carry Forward, you can now carry over any excess Elite Points beyond the qualification threshold for tier status renewal or upgrade to the following year. Enrich will roll over up to 50% of the excess Elite Points towards your requalification requirement, ensuring that you get the most out of your membership.

Eligibility for Tier Carry Forward is determined by an Enrich Member’s tier and credited Elite Points as of December 31st each year. Enrich Members can check their carried-over Elite Points from 2023 (if any) by logging into their online account. This initiative makes Enrich the first loyalty program in Asia to offer such a feature.

Alternatively, the Mid-Tier Booster becomes accessible to Enrich members upon reaching particular milestones determined by their cumulative Enrich Base Points within their tier. These points can be earned through various activities, including flying with Malaysia Airlines, oneworld member airlines, partner airlines, converting bank points or other loyalty points to Enrich, or buying products and services from Enrich’s lifestyle partners.

Upon reaching the designated milestone, members will gain access to extra rewards such as bonus Enrich Points, bonus Elite Points, or complimentary Golden Lounge access.

Philip See, Chief Executive Officer of Loyalty & Travel Services from Malaysia Aviation Group, said, “At Malaysia Aviation Group, we understand that travellers’ needs evolve constantly, which is why we’re excited to introduce Tier Carry Forward and Mid-Tier Booster. These initiatives are designed to inject flexibility into our loyalty programme and provide additional incentives to our valued members. With these new features, your rewards are richer, and your loyalty is celebrated. Enrich members can continue to unlock elevated travel experiences with improved product and service offerings where convenience meets value.”

Besides the new benefits introduced, Enrich has also upgraded its program to enhance the overall experience for its members. This includes a 5% discount on flights to Malaysia Airlines destinations for selected booking classes, as well as the Enrich Referral Programme and Enrich Points Pool, offering greater rewards and other exciting initiatives.

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