Thursday, March 7, 2024
Soul Community Planet (SCP) Hotels, a pioneer in holistic hospitality dedicated to wellness, social responsibility, and environmental stewardship, proudly announces the launch of the Laguna Surf Lodge by SCP. This unique beachfront establishment offers a quintessential Californian beach experience in the iconic setting of Laguna Beach, California. Situated right on the beach and within a short stroll to the renowned art galleries, restaurants, and shops of the Laguna Beach village, the 41-room eco-friendly surf lodge merges California’s legendary surf heritage with contemporary wellness practices, locally sourced dining, and SCP’s tranquil Peaceful Rooms, ensuring guests are lulled to sleep by nothing but the ocean waves.
“A marriage of Laguna Beach’s village character, California’s surf culture and Soul Community Planet’s healthy, kind and green ethos, the Laguna Surf Lodge by SCP is our ode to the unique vibe of Laguna Beach,” said Soul Community Planet Founder and CEO Ken Cruse. “We have reimagined this iconic hotel as a hand-crafted, casual beachfront haven for those who appreciate Laguna Beach’s abiding love of life, surf, sun, sand and the arts. In short, the Laguna Surf Lodge by SCP is a place for those who celebrate all that makes Laguna Beach a paragon of cool.”
The Laguna Surf Lodge breathes new life into a cherished local landmark, previously known as the Laguna Riviera Hotel since its inception in 1948. A comprehensive renovation spearheaded by Kelly Ogden of ELK Collective and AC Atherton of Summit Seven D Architecture has modernized its design, landscaping, and exterior, infusing SCP’s unique brand ethos across the property. The hotel’s design features a blend of natural materials, soft tones, custom furniture, and artisanal textures, paying homage to the natural beauty and surf culture of Laguna Beach.
Set against the backdrop of Laguna Beach, a famed artists’ haven, the lodge offers an eco-conscious sanctuary with breathtaking coastal vistas and immediate access to water sports like surfing and stand-up paddleboarding. Guests are invited to enjoy beachside relaxation with the lodge’s complimentary chairs, umbrellas, and towels, or indulge in the serene atmosphere of the garden pool, sun deck, courtyard, and oceanfront fire pits.
The lodge’s accommodations have been meticulously designed for comfort and rejuvenation, featuring ocean-view suites, family-friendly bunks, and rooms with private decks and fireplaces. The decor draws inspiration from Scandinavian and bohemian styles, showcasing sustainable furnishings and artwork from local talents.
Laguna Surf Lodge’s signature Peaceful Rooms promote an unparalleled sleep experience, free from electronics and minimizing blue light exposure, outfitted with eco-friendly mattresses and wellness amenities to foster a serene stay.
Guests seeking adventure can embark on “Epic Experiences” unique to SCP, such as the “Dawn Patrol” for a day of surfing or a customized tour in the SCP Woodie, exploring local secrets. The lodge also offers wellness-focused activities, including complimentary yoga, “Soulful Start” mindfulness sessions, and the Lil’ Groms Program for younger guests.
Emphasizing its commitment to positive impact, every stay at the lodge supports SCP’s Every Stay Does Good Program, benefiting environmental and community initiatives. This includes partnerships with organizations like SeaTrees, contributing to marine ecosystem restoration and combating climate change, aligning with SCP’s mission to foster wellness for guests, communities, and the planet.
Sunday, April 28, 2024
Sunday, April 28, 2024
Sunday, April 28, 2024
