Wednesday, February 21, 2024
Live your values in 100% pure New Zealand. In a one-on-one interview with Leonie Ashford, the events manager for tourism in New Zealand, she explains why her country is the land to invest in.
“We all know the Australian’s love New Zealand, whether it’s summer or winter, to come over and have their incentive programs or conferences,” said Ashford.
A total of 60 people were dressed in their special 100% pure New Zealand branded shirts at AIME 2024. The Tiaki symbol represents “care for place, care for people, and care for our community,” said Ashford.
She reiterates that 100% pure New Zealand will work in coordination with their Indigenous community and the event organisers for each individual project, to ensure there are improvements made based on what they have learned from the previous client.
“The way we work with our Indigenous people and the way we bring culture into our programs is so important, and people recognise our leadership in that area,” said Ashford.
Their AIME 2024 market spans across all buyers, and they have 30 partners in attendance for their exhibit. This includes, but is not limited to, attractions for events, job incentives, and the promotion of three new venues perfect for large conferences.
Ashford said they are constantly growing and bettering themselves by following their core values. New Zealand makes sure to “care for our people, and care for our future,” a phrase incorporated into each event they hold.
A method for setting themselves apart from competitors, is the promise and effort they make to make sure clients and their group have some experience of New Zealand. In a traditional, natural, environmental, and spiritual sense. “This is the stuff we have always done, and we’re making sure we tell the world more about it,” said Ashford.
The New Zealand brand loves coming to AIME as it combines all their industries together, and they have the opportunity to connect with buyers from all across the globe. Particularly Asia, North America, and Australia.
This year, they are concentrating on learning, growing, and really focusing on sharing knowledge. Not just the external attractiveness of the exhibit stall.
“It’s about being people who care for one another,” said Ashford.
Tags: AIME 2024, Culture, events, indigenous, Newzealand, sustainability, Tourism, values
Wednesday, May 1, 2024
Wednesday, May 1, 2024
