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A landmark boutique retreat in Manhattan’s SoHo neighborhood is preparing to welcome guests again after undergoing a major transformation that combines historic preservation, contemporary interiors, and an expanded hospitality experience. Broome, a 14-room-and-suite boutique hotel on Broome Street, will reopen in phases following an extensive renovation of its guest accommodations, public areas, and culinary spaces.
The property will begin its return in July 2026 with the opening of its new restaurant and bar, followed by the unveiling of its redesigned rooms and suites in September 2026. The transformation introduces a refreshed identity for the hotel while maintaining the intimate atmosphere and architectural character that define the property.
Set inside a nearly 200-year-old SoHo building, Broome has been reimagined around its private courtyard garden, a hidden oasis surrounded by the energy of Manhattan. The renovation places the courtyard at the heart of the guest experience, connecting it more naturally with the hotel lobby, dining areas, and accommodation spaces.
The redesign creates a more fluid journey throughout the property, allowing guests to move between indoor and outdoor environments while experiencing the building’s original charm alongside modern hospitality elements. The historic red-brick façade remains an important part of the hotel’s identity, serving as the starting point for a redesigned interior concept that celebrates both heritage and comfort.
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The new interiors have been developed by Sonoé Architecture & Design Studio, with a focus on creating spaces that feel warm, personal, and residential. Rather than following the traditional approach of a large luxury hotel, the design draws inspiration from the atmosphere of a stylish New York home filled with character, memories, and carefully collected pieces.
The hotel’s public spaces will feature curated artwork, books, and distinctive objects that add personality to shared areas. These details are intended to create a relaxed environment where guests can unwind, socialize, or enjoy quiet moments away from the busy streets of SoHo.
The redesigned rooms and suites continue this residential approach, reflecting the lifestyle of a well-traveled New Yorker. Rich textures, warm finishes, and comfortable furnishings have been combined to create elegant yet welcoming spaces. The focus is on creating a sense of calm and privacy while offering the modern amenities expected from a luxury boutique hotel.
Several rooms overlook the hotel’s private courtyard patio, providing guests with peaceful views in one of Manhattan’s most dynamic neighborhoods. The Penthouse Suite offers an enhanced stay with its own private terrace and balcony, giving visitors additional outdoor space and a more exclusive experience.
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The renovation also introduces practical improvements designed to enhance guest comfort. Citiquiet soundproof windows have been installed throughout the accommodation areas to reduce surrounding street noise, helping create a quieter environment despite the hotel’s central urban location.
Alongside the redesigned rooms, the reopening will introduce Broome Restaurant, a new French-Mediterranean dining destination opening in July 2026. The restaurant will serve as a major component of the hotel’s transformation, offering a culinary experience designed for both visitors and the local SoHo community.
The restaurant concept combines the elegance of French cuisine with the fresh flavors of the Mediterranean and the creativity of New York dining culture. The menu will focus on seasonal ingredients, including fresh seafood, grilled meats, vegetables, herbs, and other locally influenced produce.
Traditional French culinary techniques will form the foundation of the menu, while Mediterranean flavors will add a lighter and more seasonal approach. A carefully selected wine program will complement the dishes, creating an experience suitable for casual gatherings, business meetings, and evening dining.
Broome Restaurant will initially open for breakfast and dinner service, with plans to introduce brunch at a later stage. The venue has been designed as an all-day destination, evolving from a morning café atmosphere into a space for lunches, afternoon aperitifs, cocktails, and evening meals.
Breakfast will offer a more private experience exclusively for hotel guests and their invited visitors. Served in the courtyard, the morning menu will begin with a shared selection of freshly prepared items, including sourdough, brioche, croissants, pastries, and cheeses.
Guests will also have the opportunity to choose from individually prepared dishes, including Eggs Benedict with cured salmon and toasted brioche, a truffle scrambled croissant, Japanese soufflé pancakes, and malabi milk pudding enhanced with rosewater and pistachios.
The reopening represents the flagship launch of 18 Main’s New York City hospitality portfolio and reflects a wider ambition to introduce boutique hotel concepts in selected US cities. The company’s approach focuses on creating properties where accommodation, dining, design, and local experiences come together as one connected offering.
The renewed Broome experience places equal importance on overnight stays and neighborhood engagement. The hotel has been designed as a place where guests can relax after exploring Manhattan, enjoy a meal without leaving the property, or spend time in a peaceful courtyard hidden from the city’s constant movement.
The transformation also strengthens the property’s role as a social destination within SoHo, with the restaurant and shared spaces designed to welcome both travelers and local residents. By combining boutique accommodation with a distinctive dining program, Broome aims to become more than a place to stay, positioning itself as part of the neighborhood’s lifestyle scene.
With its historic architecture, redesigned interiors, private courtyard, enhanced guest facilities, and new French-Mediterranean restaurant, Broome is set to introduce a new chapter of boutique hospitality in Manhattan. The reopening will showcase a balance between old-world character and modern luxury, offering guests a refined urban escape in one of New York City’s most recognizable districts.
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Tags: Hotel News, Manhattan, Travel News
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Friday, September 11, 2026
Friday, September 11, 2026
Friday, September 11, 2026
Friday, September 11, 2026
Friday, September 11, 2026
Friday, September 11, 2026
Friday, September 11, 2026
Friday, September 11, 2026