Philippines Launches Discover More to Love Campaign With More than Three Thousand Travel Deals, Boosting its Domestic Tourism, Local Destinations and Affordable Island Experiences

Discover More to Love has been rolled out by the Department of Tourism (DOT) of the Philippines. It is the latest national campaign geared towards promoting domestic tourism in the country. Officially launched on 26 June 2026 at Sta. Rosa, Laguna, the campaign is giving Filipinos an opportunity to visit more places in their own country through thousands of promotions in hotels, flights, tours, and other related tourism services, offering discounts to Filipino tourists. Through this campaign, domestic tourism efforts of the nation will be greatly enhanced.

A New Domestic Tourism Movement Expands the Love the Philippines Brand

The Discover More to Love campaign operates under the broader Love the Philippines national tourism brand. DOT officials clarified that the new initiative does not replace the country’s main tourism slogan but works as a domestic-focused programme designed to inspire Filipinos to travel within the Philippines.

The campaign aims to deepen appreciation for the country’s diverse landscapes, cultures and communities. While international tourism remains an important economic driver, domestic travellers represent a powerful foundation for tourism resilience. Encouraging Filipinos to explore their own regions helps distribute tourism benefits more widely and supports destinations that receive fewer international visitors.

More Than 3,000 Deals Make Local Travel More Accessible

A major feature of Discover More to Love is the availability of more than 3,000 travel offers covering different parts of the tourism ecosystem. These include discounts and promotions from:

• Hotels and accommodation providers
• Airlines and transport companies
• Tour operators
• Online travel agencies
• Tourism-related businesses

The programme is designed to reduce cost barriers that often prevent people from travelling. By bringing multiple industry partners together, DOT aims to create easier options for families, young travellers, groups and individuals looking for affordable domestic holidays. The campaign also supports tourism businesses by generating demand during different travel periods and encouraging more bookings across the country.

Filipinos Encouraged to Discover Lesser-Known Destinations

A central goal of Discover More to Love is promoting destinations beyond traditional tourism hotspots. The Philippines is known globally for destinations such as Boracay, Palawan, Cebu and Bohol, but the country also has hundreds of emerging locations offering beaches, mountains, heritage sites, food experiences and cultural attractions.

The campaign encourages travellers to discover hidden gems and regional experiences that may not yet receive widespread attention. This approach helps spread visitor spending beyond heavily visited areas and creates new opportunities for smaller communities. From island adventures and nature tourism to cultural festivals and local cuisine, the programme highlights the depth and variety of Philippine travel experiences.

Domestic Tourism Supports Local Communities and Businesses

Domestic travel plays an important role in supporting communities across the Philippines. When Filipinos visit local destinations, their spending directly benefits hotels, restaurants, transport providers, guides, artisans and small businesses. The Discover More to Love campaign reflects the government’s focus on making tourism more inclusive.

By encouraging travel to different provinces and municipalities, the programme helps ensure tourism income reaches a wider range of communities. Local tourism also creates opportunities for residents to develop businesses connected to accommodation, food, cultural activities and outdoor experiences. This strengthens regional economies while preserving local traditions and heritage.

Tourism Partnerships Create a Nationwide Network

The campaign brings together multiple sectors of the tourism industry. DOT regional offices, local government units and private sector partners are working together to promote destinations and create travel opportunities. This multi-sector approach is important because tourism growth depends on cooperation.

Government agencies can provide direction and promotion, while private businesses deliver accommodation, transport and experiences. Local governments contribute destination management and community participation. By connecting these groups, Discover More to Love creates a larger tourism network capable of reaching travellers across different regions and demographics.

Central Philippines Tourism Expo Provides Launch Platform

The campaign was introduced during the Central Philippines Tourism Expo (CPTEX) in Laguna, providing a platform that brought together tourism stakeholders and regional representatives. Tourism expos play an important role in connecting destinations with travellers, businesses and industry partners. They allow regions to showcase local products, attractions and tourism opportunities while encouraging collaboration. Launching the campaign during CPTEX highlights the importance of regional tourism development and reinforces the goal of creating stronger connections between Filipinos and destinations across the country.

Affordable Travel Becomes a Key Tourism Priority

The introduction of Discover More to Love reflects changing travel expectations. Many travellers today are looking for meaningful experiences but remain sensitive to costs. Affordable packages, discounts and flexible travel options can encourage more people to take domestic trips.

For families, students, young professionals and first-time travellers, lower-cost options can make exploring the Philippines more achievable. The campaign helps address this demand by combining industry promotions with destination awareness. Affordable travel also supports more frequent tourism activity rather than limiting travel to occasional major holidays.

The Philippines Strengthens Domestic Tourism Resilience

Domestic tourism provides stability during periods when international travel faces challenges. Global economic changes, airline disruptions, health concerns and geopolitical issues can affect international arrivals. A strong domestic tourism base helps destinations maintain activity and support businesses.

The Philippines has a significant advantage because of its large population, diverse regions and strong cultural connections between communities. Encouraging residents to explore their own country creates a more balanced tourism economy. Discover More to Love strengthens this foundation by turning domestic travel into a national movement rather than a short-term promotion.

A New Chapter for Philippine Travel Exploration

The unveiling of “Discover More to Love” can be considered a new era in the domestic tourism development of the Philippines. With all the travel discounts offered, industry connections, and discovering new destinations, the campaign hopes to motivate Filipinos to explore their own country.

Affordability, accessibility, and destination discovery are what this initiative offers, along with helping out local enterprises and communities. The campaign also serves as a reminder to Filipinos that there are many more things to discover in the Philippines. As it spreads across the whole country, it has great potential to influence domestic tourists’ behavior and stimulate tourism development.

Image Source: DOT Philippines