Thursday, December 7, 2023
In a groundbreaking collaboration and product launch, Quick Custom Intelligence (QCI) and Pala Casino Spa & Golf Resort are delighted to introduce the Pala PURL—a revolutionary offering in the casino industry. This cutting-edge technology grants players instantaneous access to their player accounts through their mobile devices, enabling them to self-comp (promptly exchange player points for complimentary play, concert tickets, hotel accommodations, food comps, and more).
Expressing enthusiasm for the product launch, Fred Buro, CEO & CMO of Pala Casino, conveyed, “Our partnership with QCI reflects Pala Casino’s dedication to evolution, innovation, and the relentless pursuit of the ultimate guest experience. The Pala PURL is not just a sophisticated tool; it’s a game-changer. Our players can now reward themselves instantly and seamlessly, eliminating various hurdles they previously faced in obtaining player comps and rewards. Designing, building, and deploying a tool like this has been my passion for years. The fortuitous meeting with Andrew Cardno, CTO of QCI, and his development team made this project possible. We are currently in beta testing, and the product is now live!”
Andrew Cardno, CTO of QCI, echoed these sentiments, stating, “The collaboration between QCI, Fred Buro, and Pala Casino signals the future of the casino industry. Pala PURL utilizes state-of-the-art technology to provide players with a fluid, user-friendly experience. At QCI, we pride ourselves on creating customized solutions, and with Pala Casino, we have achieved something truly exceptional. We are proud to take this initial step in the journey and appreciate the opportunity to contribute to Fred Buro’s vision and the team at Pala. We are excited about the prospects of this integrated digital experience in the future.”
The introduction of Pala PURL exemplifies the forward-thinking vision of both QCI and Pala Casino. This industry-first solution streamlines the player experience, offering a more efficient way for players to enjoy their rewards. The two companies believe that with Pala PURL, players will discover more reasons to stay engaged and loyal to Pala Casino.
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