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Palawan Tourism expects for sustained growth in 2024

Thursday, March 7, 2024

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Palawan

The tourism sector in Palawan is poised for sustained growth in 2024, buoyed by a robust recovery of the economy from the adverse effects of the COVID-19 pandemic. Pan Ming Yuan, Chairman of the Filipino-Chinese Chamber of Commerce Palawan Chapter, expresses optimism regarding the province’s tourism prospects.

His confidence is mirrored by the impressive surge in international visitor arrivals in the Philippines, which hit 5.45 million in 2023, surpassing the Department of Tourism’s target of 4.8 million.

Palawan, renowned for its idyllic beaches, unspoiled islands, and crystal-clear waters, continues to cement its status as a premier tourism destination. Pan, who also serves as the chairman of the Filipino-Chinese Amity Club in Palawan, emphasizes the lucrative potential of investing in the province’s hospitality sector, highlighting hotels and beach resorts as particularly promising ventures. Such investments not only promise significant returns but also contribute to the province’s growing reputation as a hotspot for both domestic and international tourists.

However, the journey toward maximizing Palawan’s tourism potential is not without its challenges. Pan calls on the government to intensify its support for tourism promotion through infrastructural developments such as the construction of roads and bridges. These improvements are essential for enhancing accessibility to the province’s remote tourism sites, thereby unlocking more areas for exploration and enjoyment by visitors. Additionally, Pan advocates for the provision of lower water and electricity rates, which would alleviate operational costs for tourism-related businesses and encourage further investments in the sector.

The Filipino-Chinese community in Palawan, albeit small, plays a significant role in the socio-economic fabric of the province. During the pandemic, this community stepped up by donating medical supplies, showcasing their commitment to contributing to the mainstream society and supporting public health efforts. Furthermore, they have extended their generosity to those affected by typhoons, distributing relief goods and aiding in the recovery process.

As Palawan continues to navigate its path towards tourism excellence, the combined efforts of the government, local communities, and investors are crucial. With the right policies and support, Palawan can further enhance its appeal as a destination, ensuring that it remains a jewel in the Philippines’ tourism crown. The province’s trajectory towards sustainable tourism growth reflects a collective aspiration to leverage its natural beauty and cultural heritage, promising a brighter future for both its residents and visitors.

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