Phuket soon to be a cruise tourism hotspot for Asia

Thursday, February 8, 2024

In a significant move to bolster Thailand’s tourism sector, Senate Tourism Committee Chairman General Thanasak Patimaprakon, along with a distinguished delegation, visited Phuket with an ambitious agenda. The visit aimed at discussing the transformation of Phuket, a beloved holiday resort island, into a welcoming point of entry for small luxury ships. This strategic pivot towards luxury cruise tourism in Phuket signifies a new chapter in Phuket’s storied allure as a premier global cruise tourism destination.

A Vision for Phuket Deep Sea Port

The focal point of this visionary initiative is the development of Phuket Deep Sea Port at Ao Makham. The plan is to establish this port as a home base for small cruise ships, for cruise tourism market, a move that leverages Phuket’s unparalleled potential in attracting luxury cruise tourists. By tapping into this niche, Phuket aims to enhance its cruise tourism offerings, providing a boost to the local economy while diversifying the cruise tourist experience on the Phuket island.

A Warm Welcome and High-Level Discussions

Upon arrival, the Senate delegation was warmly received by Phuket Vice Governor Norasak Suksomboon. The meeting, held at the Royal Thai Navy Third Area Command headquarters at Cape Panwa, was not just a ceremonial gathering but a crucial strategy session. Vice Admiral Suchat Thampitakwet, along with Phuket Marine Chief Natchapong Pranit and stakeholders from government and the private sector, engaged in comprehensive discussions to assess the port’s readiness to embrace the luxury cruise market.

Focusing on Infrastructure and Services

Key topics of discussion included the need for upgrading passenger buildings, enhancing baggage handling, and streamlining immigration and customs processes. A significant emphasis was placed on safety measures and passenger facilities, ensuring that Phuket could offer a seamless and secure experience for affluent travelers. These improvements in cruise tourism are critical in positioning Phuket as a competitive player in the luxury cruise sector, ensuring the island’s infrastructure and services meet the high expectations of this discerning clientele.

The visit by General Thanasak Patimaprakon and his team underscores a strategic push towards transforming Phuket into a hub for luxury cruise tourism. By focusing on the development of Phuket Deep Sea Port and enhancing the Phuket island’s infrastructure and services, Thailand is poised to elevate its status on the global cruise tourism stage, inviting a new era of prosperity and distinction for Phuket cruise tourism.

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