Friday, March 29, 2024
Prime Minister, H.E. Mr. Srettha Thavisin, inaugurated the 42nd edition of the Thailand Tourism Festival 2024, which kicked off today and will continue until Monday, April 1, at the Queen Sirikit National Convention Centre in Bangkok. The event saw the participation of key figures from both the government and private sectors of Thailand, including the Minister of Tourism and Sports, Ms. Sudawan Wangsuphakijkosol, and the Governor of the Tourism Authority of Thailand (TAT), Ms. Thapanee Kiatphaibool.
Prime Minister Srettha said “Tourism is front and centre of the government’s policy in socio-economic development. We are harnessing the strength of the Thai soft powers, our rich tourism resources, breathtaking landscapes, and the famed Thai hospitality to propel Thailand into becoming a tourism hub. The Thailand Tourism Festival perfectly aligns with our plan.”
Recognized as Thailand’s premier travel fair, the festival is an annual event hosted by the TAT, bearing the theme ‘Suk Thanthee…Thi Tiew Thailand Tourism Festival’ this year, which translates to ‘happy travelling at the Thailand Tourism Festival’.
In its 42nd edition, the Thailand Tourism Festival leverages soft power and subculture to promote distinctive tourism resources in different regions as well as new travel experiences in well-established and lesser-known destinations, while encouraging tourists to travel responsibly through the ‘‘Zero Waste to Landfills’ initiative, said Tourism and Sports Minister, Ms. Sudawan Wangsuphakijkosol.
Featuring nine distinctive zones, the festival also presents TAT’s innovative approaches to digital tourism and the ‘partnership 360 strategy’, aiming to exhibit the country’s tourism attractions, including its soft power elements and major landmarks, across five regions of Thailand and four additional zones: Amazing Thailand, Thai Tourism Alliances, the Main Stage, and Sustainable Tourism Goals.
TAT Governor, Ms. Thapanee Kiatphaibool, said “TAT expects the Thailand Tourism Festival 2024 to attract 150,000 visitors and generate 20 million reaches. We hope the event will inspire year-round domestic travel and help to generate around 1.4-1.5 billion Baht to the Thai economy.”
The festival will conclude on April 1 with a celebration of the Maha Songkran World Water Festival, featuring magnificent Songkran processions from five regions and the introduction of new religious tourism paths to celebrate the Thai New Year.
The 42nd Thailand Tourism Festival 2024 is accessible from March 28 to April 1, between 10:00-21:00 hrs., at the Queen Sirikit National Convention Centre. Admission is free, with accessibility via the MRT underground at QSNCC Station, taxis, or buses numbered 4, 45, 47, 74, 136, and 185.
Sunday, April 28, 2024
Sunday, April 28, 2024
Sunday, April 28, 2024
