Puerto Rico Welcomes La Concha Resort to Marriott’s Prestigious Autograph Collection, Redefining Luxury Travel with Stunning Renovation and Exclusive Experiences

Published on June 13, 2025

La Concha Resort, a landmark beachfront destination in San Juan, is celebrating a significant turning point in its rich legacy. The resort has officially joined Marriott Bonvoy’s distinguished Autograph Collection, a portfolio that encompasses over 30 brands globally. This transition comes hand in hand with the completion of an extensive renovation project that has completely reimagined the resort’s accommodations and spaces, providing guests with an elevated luxury experience like never before.

The centerpiece of the resort’s renovation is the newly redesigned Suite Tower, which now houses 238 fresh and contemporary rooms, including luxurious suites. Designed by Celano Design, the updated accommodations embody modern sophistication while staying true to the resort’s deep connection to its oceanfront location. Each suite offers ample space, including separate lounge and bedroom areas, custom marble flooring in the bathrooms, private balconies, and floor-to-ceiling windows that provide stunning views of the Caribbean Sea. Guests entering these refined suites are greeted by a soothing color palette of whites, grays, bone, and teal, creating a tranquil, tropical-modern atmosphere. Statement sculptures inspired by Puerto Rican flora add texture and dimension to the interiors, while warm, carved wood consoles and stainless steel bar carts highlight the island’s playful energy. These bar carts are stocked with local rum, offering guests a perfect taste of Puerto Rican culture.

“This is a landmark moment for La Concha Resort and for Puerto Rico’s premium hospitality scene,” said Mike Rivera, General Manager. “Our encompassing renovation and transition to Autograph Collection, allows us to elevate every aspect of our guests’ experience – from the thoughtfully redesigned suites to an immersive, elevated culinary scene, and personalized moments like our new cocktail program and wellness offerings.”

La Concha Resort’s elevation to Autograph Collection status is a reflection of its continuing commitment to providing exceptional, unique experiences. As the first Autograph Collection Hotel in Puerto Rico, La Concha now stands among Marriott Bonvoy’s elite properties, renowned for their distinctive design and authentic experiences. This shift strengthens the resort’s status as one of Puerto Rico’s top destinations, providing unmatched luxury and exclusivity for both local and global guests.
As part of its dedication to creating memorable guest experiences, La Concha Resort is introducing an innovative signature cocktail experience at its newly renovated lobby bar. The program invites guests to engage in a fun, interactive process where they can personalize their cocktails. Five distinct infusion options cater to different moods—Adventurous, Passionate, Social, Introvert, or Life of the Party—allowing guests to craft bespoke beverages that suit their personality. This program also features mocktail options, ensuring that every guest can enjoy a one-of-a-kind drink tailored to their mood and preferences.

The wellness experience at La Concha Resort has also been significantly enhanced with the opening of Elemara Spa & Salon in late 2024. This serene sanctuary offers a range of rejuvenating treatments inspired by the earth’s natural elements, designed to restore balance and harmony to the mind, body, and spirit. The spa’s serene ambiance, combined with its indulgent services, ensures that every guest enjoys a deeply relaxing retreat.

Culinary offerings at La Concha Resort have also undergone a dramatic transformation. In March 2025, the resort unveiled Levant, a Mediterranean-inspired restaurant helmed by Michelin-starred Chef Michael White. Located in the resort’s signature shell-shaped structure, Levant offers an exceptional dining experience that highlights the fresh, vibrant flavors of the Mediterranean. Additionally, Tekka Bar, a lively Handroll & Sake venue located in the hotel’s lobby, opened late last year, offering a more casual yet equally delicious dining option. This summer, AQA Oceanfront, a new signature restaurant offering three meals a day, will add yet another layer to the resort’s diverse culinary landscape. Further enhancing its offerings, the resort’s banquet venues are undergoing renovations, with a major refresh expected to be completed later this fall, making La Concha the ideal venue for weddings, corporate events, and special gatherings.

“Puerto Rico continues to captivate travelers with its rich culture, natural beauty, and vibrant energy,” said Brian King, President, Marriott International, Caribbean and Latin America. “La Concha Resort’s transformation and debut as the first Autograph Collection hotel on the island is a testament to the destination’s growing appeal. This iconic property embodies the spirit of individuality and local culture that defines the Autograph Collection. We are proud to welcome La Concha to our portfolio and look forward to offering guests an elevated, authentic experience in one of the region’s most vibrant destinations.”

To celebrate the resort’s renovation and integration into the Autograph Collection, La Concha Resort is introducing the “THE ULTIMATE UNVEILING” package. This exclusive offer includes a luxurious four-night stay in an Oceanfront Suite, along with a host of premium experiences. Guests will enjoy a \$1,000 hotel credit, 65,000 Bonvoy bonus points (symbolizing the resort’s 65 years of history), a five-course sunset dinner for two at Levant, two Signature Core Massages at Elemara Spa, a private two-hour photoshoot, and numerous other upscale perks such as a reserved day bed by the Sereno Pool, daily wellness sessions, and private round-trip airport transportation. This special offer will be available for bookings from June 15, 2025, to October 1, 2025.

“We are proud to preserve La Concha’s historic legacy while introducing a fresh, modern vision that truly reflects the vibrant spirit and natural beauty of Puerto Rico. As the very first Autograph Collection property in Puerto Rico, this milestone reinforces our position as pioneers in redefining hospitality, while promoting sustainable economic growth for our beloved island. Joining the Autograph Collection enhances our ability to deliver authentic, memorable experiences to all guests visiting such an iconic property,” stated Rolando Padua, President of Paulson Puerto Rico.

The sweeping renovation and its integration into Autograph Collection reflect La Concha Resort’s commitment to offering guests a distinctive lifestyle experience in the Caribbean. Located in San Juan’s vibrant Condado district, the resort’s prime beachfront position ensures it remains one of Puerto Rico’s most sought-after destinations, with new elevated experiences attracting both returning and new visitors alike.

In addition to its luxurious accommodations and world-class amenities, La Concha Resort is home to an array of entertainment options. The resort’s Casino del Mar, Puerto Rico’s first BetMGM Sportsbook, and the energetic Fifty Eight Nightclub all contribute to the resort’s reputation as a premier destination for dining, entertainment, and relaxation.

La Concha Resort, Puerto Rico, an Autograph Collection Hotel, is part of the Marriott Bonvoy portfolio. Marriott Bonvoy members can earn points for stays at this newly added property, along with over 30 other extraordinary brands in Marriott Bonvoy’s global portfolio. Points can be redeemed for future stays, Marriott Bonvoy Moments, or luxurious products from Marriott Bonvoy Boutiques. With the Marriott Bonvoy app, members can enjoy a personalized, seamless, and contactless travel experience, ensuring peace of mind as they explore the world.