Friday, December 22, 2023
Last week marked the inauguration of four new exclusive boutiques at Hamad International Airport (DOH), further solidifying its status as a premier global retail destination. Qatar Duty Free (QDF) proudly introduced monobrand outlets from Bally, Mont Blanc, Ralph Lauren, and Tag Heuer, just in time for the festive season, promising a unique holiday shopping experience.
Thabet Musleh, Senior Vice President of Qatar Duty Free, emphasized the company’s commitment to enhancing the shopper experience through continuous refinement and investment. He highlighted the enduring partnerships with iconic brands such as Bally, Mont Blanc, Ralph Lauren, and Tag Heuer, expressing delight in providing HIA travelers with an elevated shopping experience amid the festivities.
BALLY: A REIMAGINED DESTINATION
Renowned for Swiss craftsmanship and contemporary style, Bally unveiled its relocated outlet at Concourse A. The updated Bally retail concept creates a more spacious environment, inviting travelers to explore a comprehensive range of menswear and womenswear. Situated alongside affordable designer brands like Michael Kors and Coach, the new Bally boutique offers convenience and access to high-quality products at competitive prices.
RALPH LAUREN: FLAGSHIP GRANDEUR
QDF proudly hosts the second flagship Ralph Lauren store at Concourse A’s south node. This unique concept provides a curated selection of the brand’s signature apparel and accessories for Men, Women, and Children, making it the only airport in the world to offer the full product range. The enhanced consumer experience signifies a significant milestone in Ralph Lauren’s premiumization efforts in travel retail.
MONT BLANC: ELEVATING ELEGANCE
The newly renovated Mont Blanc Boutique at Hamad International Airport introduces the brand’s NEO Lumière store concept. Unrivaled in travel retail, the boutique showcases Mont Blanc’s exquisite collection of fine writing instruments, timepieces, leather goods, and accessories. Located near the main departures area and Concourse B, the expansive environment features a broader multicategory offer. Notably, the space includes a “My Mont Blanc” customization area, allowing travelers to personalize purchases with embroidered leather gift tags.
TAG HEUER: A DAZZLING UPGRADE
Synonymous with precision and innovation, Tag Heuer unveiled an upgraded permanent kiosk at HIA. The store boasts striking LED illumination, new merchandising units, and an expanded product range. With a vintage Porsche as a centerpiece, the Tag Heuer store provides a visually captivating space where shoppers can explore the latest in Swiss watchmaking excellence.
Sunday, April 28, 2024
Sunday, April 28, 2024
Sunday, April 28, 2024
